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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda Accord Hybrid falls well short of 47 mpg, says Consumer Reports [w/video]

Do not poke Consumer Reports with the hybrid fuel economy stick. That seems to be the lesson illustrated here yet again. The Honda Accord Hybrid is the latest to arouse the ratings bear, returning "just" 40 combined mpg in CR testing. Even so, that makes it "a class leader for fuel economy among midsized sedans," besting even the Civic Hybrid in CR testing, but that's still a lucky roll of the dice short of its EPA rating of 47 mpg. Remember, it was back in December 2012 that CR knocked the Ford Fusion and C-Max hybrid models for the exact same failing: certified with an EPA-rated 47 mpg but delivering "just" 40 mpg.
Beyond that, while the Accord Hybrid earned a lower overall score than the traditional gasoline Accord because of its ride, handling and refinement issues, it gets unqualified applause from the institute for its "very impressive hybrid system."
It will be interesting to see if CR's findings will negatively impact the model's sales, which to this point have been impressive enough that demand is outstripping supply. In the meantime, you can check out CR's brief video review of the Accord Hybrid below, and check out the magazine's press release chiding its mpg rating.

2017 Honda Civic rolls into dealerships Monday starting at $20,535

Honda announced pricing for the British-built Civic hatchback today as well as availability. Starting this Monday, you'll be able to walk into a Honda dealership and pick up a hatch for as low as $20,535. For that price, you can take home a base-level Civic LX with the 1.5-liter, turbocharged engine and a 6-speed manual transmission to channel the 174 horsepower and 167 lb-ft of torque to the pavement. Stepping up to the Sport trim adds a dual-outlet center-mounted exhaust and brings the power total to 180 and torque up to 177. The price also jumps to $22,135. Adding the CVT to either trim adds an extra $800 and, although horsepower ratings remain unchanged, the torque output drops down to 162 on both models. The highest Civic hatchback trims are the EX, EX-L with navigation and Sport Touring, and they are all only available with a CVT. The EX and EX-L trims start at $23,635 and $26,135 respectively, and bring niceties including heated seats and dual-zone climate control. The new Sport Touring trim tops the range and takes everything the EX-L and normal Sport trims have and adds red illuminated instruments, and a 540-watt 12-speaker sound system. Unlike the other trims, the Sport Touring model will not be available until later this year and pricing hasn't been announced yet. Compared with other hatchbacks in the compact car segment, the Civic hatch has a slightly higher starting price. Most of the competition starts at just under $20,000. However, the Civic does effectively top the charts for horsepower. The only car that beats it is the Mazda3 hatchback with the 2.5-liter engine, which produces 184 horsepower. However, you'll have to spend at least $26,280 to get that version of the 3. The next closest model is the VW Golf with 170 horsepower and a starting price of $20,715, and the rest of the competition produces 160 horsepower or less. So if you're looking for some pep on a budget, the Civic looks like a solid choice, and if it drives like the sedan and coupe, it looks even better. Related Video: Featured Gallery 2017 Honda Civic hatchback Image Credit: Honda Honda Hatchback Economy Cars pricing honda civic hatchback compact cars civic hatchback