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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Weekly Recap: Kia leads Korea's quality surge

The rapid rise of Korea's auto brands in the US market has been apparent on the sales charts for several years, and now it's showing up in an area that's just as crucial: quality. Kia and Hyundai earned the highest rankings among mainstream brands in the J. D. Power Initial Quality Study released on Wednesday. The study tracks problems owners report during the first 90 days they own their car. Kia reported 86 problems per 100 vehicles, or fewer than one problem per car sold, to take second in the rankings behind luxury sportscar-maker Porsche (80). Kia's score improved by nearly 20 percent compared with the 2014 study. "The big industry story is Kia," Renee Stephens, vice president of U.S. automotive quality at J.D. Power, said in a video statement, noting Kia's infotainment systems were the key reason for its improved performance. Hyundai was fourth for the second straight year, though its score actually worsened by one, to 95. Even with Hyundai's slight dip, Korean quality increased 11 percent, according to the study, which far outpaced American and European companies' three-percent increases. Japanese brands improved one percent. Hyundai Motor Co. (parent company of the Hyundai and Kia brands) captured four individual vehicle awards, which tied for the most with General Motors, Nissan, and Volkswagen. "The Korean brands have really taken off," Stephens said. "There's movement in the industry, and the patterns are shifting." Another luxury brand, Jaguar (93 problems), slotted in between Hyundai and Kia in third place. Infiniti was fifth, followed by BMW. Chevrolet was the highest domestic brand, taking seventh place, followed by Lincoln, Lexus, and Toyota, which were all well above the industry average of 112 problems per 100 vehicles. OTHER NEWS & NOTES Kirk Kerkorian dead at 98 Kirk Kerkorian, a billionaire activist investor who wielded enormous influence on the Detroit Three car companies in the 1990s and 2000s, died Monday. He was 98 years old. Kerkorian made headlines in 1995 for trying to take over Chrysler – with the help of former chairman Lee Iacocca – before being fended off by Chrysler management. His takeover attempt ultimately pushed Chrysler to be sold to German giant Daimler. He tried to buy Chrysler again in 2007 when Daimler put Chrysler on the market, but Kerkorian fell short and the automaker was sold to private equity firm Cerberus.

2021 Hyundai Elantra vs. compact sedans | How they compare on paper

Despite the rising popularity of crossovers, the sedan market remains packed and fiercely competitive. It looks like it will stay that way with the introduction of the strikingly redesigned 2021 Hyundai Elantra. And since Hyundai was kind enough to provide plenty of specifications on the new car, we figured we ought to see how it stacks up to some of the latest and greatest small sedans on the market. For this comparison we picked the two best-sellers, the Honda Civic and Toyota Corolla, one of the other recently redesigned sedans, the Nissan Sentra, and a perennial enthusiast favorite, the Mazda3. Below you'll find a chart with all the raw numbers for your perusal. Following that will be our usual break down and analysis of the numbers and any other noteworthy features not included in the chart. Performance and Fuel Economy While the design and chassis are all-new on the Elantra, the base powertrain isn't. It uses a version of the naturally aspirated 2.0-liter four-cylinder shared throughout the Hyundai and Kia line-ups, and it's again paired with a CVT. With 147 horsepower and 132 pound-feet of torque, it's the second least powerful entry for conventionally-powered sedans, only ahead of the sluggish 1.8-liter base engine in the Toyota Corolla. For those looking for a peppy small sedan, the Mazda3's naturally aspirated 2.5-liter has the most power and torque, even ahead of the turbocharged Honda Civic's 174 ponies. On the other hand, the Elantra, which Hyundai says will have better fuel economy than the outgoing model, should get at least 36 mpg combined, and probably better, making it the most efficient non-hybrid of this group. For the best blend of power and efficiency, the Civic is likely the way to go, as its turbo engine can return 36 mpg combined in lower trims. If you want a manual transmission in this body shape, only the Civic and Corolla offer it. A manual transmission is available on the Mazda3 hatchback, and the turbo Civic can also be had with a manual in hatchback or Si forms. A new powertrain for the Elantra is the hybrid. It's unique compared to other hybrids in that it's coupled to a six-speed dual-clutch transmission, rather than an electronically controlled CVT (which is not the same thing as a CVT) or something too complicated to describe in this sentence (the Honda Insight).