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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda Wander Walker, Stand will roam around, around, around [w/video]

They do things differently in Japan, and we're not just talking about the adorable kei car. No, the concept vehicles that debut at the Tokyo Motor Show are decidedly different than what you might see in Geneva or Detroit. Case in point – the Honda Wander Walker and Wander Stand Concepts, which we previewed late last month. Despite its name, the Wander Walker is quite obviously a four-wheeled scooter that'd look right at home being driven by the elderly IKEA enthusiast in some futuristic metropolis. The front wheels turn to darn near 90 degrees, blessing the Wander Walker with a mere one-meter turning circle. The impressive maneuverability is down to this thing being tiny. Check out the picture if it next to everyone's favorite robot, Asimo, for scale. That makes it a prime mobility solution for the cramped confines of urban Tokyo, a fact that's reinforced by its super-model skinny 21.25-inch width. That size allows the Walker to squeeze through the turnstiles to board Japan's ultra-efficient train network. It's unclear what kind of power is in use here, but it's almost certainly electric. The top speed is a leisurely 3.7 miles per hour. (A quick Wikipedia search reveals humans walk at about 3.1 mph, so yes, this is at least a bit faster than walking.) If the Wander Walker is a futuristic scooter, the Wander Stand looks like a waiting room on wheels. Unlike the Walker, it'll accommodate two adults who can ride side-by-side in a 72.8-inch tall, 49.2-inch wide, and 78.4-inch long box. Like so many futuristic bits of tech, the Wander Stand throws information up on the windshield, which sits atop a futuristic dash. What sets this concept apart from the average kei car, is the Honda Omni Traction Drive System, which allows the usual movement forward and back, but also gives drivers the ability to drive laterally or even diagonally. Again, Japan is a tight place, and this kind of ability grants drivers a lot of leeway in urban driving. We've got a few images direct from Honda available above and below, while you can also look forward to a full array of live images, direct from the floor of the 2015 Tokyo Motor Show.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.