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Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.

Based on wing, next Civic Type R may go eleventy billion mph

Honda just returned to the hot hatch arena with the new Civic Type R. And what a beast it is. But as we know, there's already a new Civic on its way. That is slated to include a new Type R as well, and that's just what our spy photographers have caught undergoing testing at the Nurburgring. Underneath all that camouflage we can see that this prototype is packing an aggressive front end, a giant rear wing, and a trio of tailpipes protruding out the back. Expect the new Type R to offer even more power than the current one, which already produces a stonking 306 horsepower and 295 pound-feet of torque. That's already enough to propel the existing model to 60 miles per hour in 5.7 seconds and lap the Nordschleife in a front-drive record-beating 7:50.63. (Though not enough to match the Ford Focus RS, as we recently found out.) Best of all, we've got good cause to be optimistic that the new Civic Type R will be offered in the United States (unlike the current one) to dice it with the likes of that new fast Ford. We're told that the new Civic will be rolled out first as a sedan, then as a coupe, followed by the five-door hatch, the warmed-up Civic Si, and finally the Type R. That means we should look for Honda's new hot hatch to arrive in about a year from now as a 2017 model. In the meantime, you can scope out the latest spy shots in the gallery above. Related Video:

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.