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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

22,000 Honda Shadow 750 motorcycles recalled [UPDATE]

Update: Honda's statement on the recall is now embedded below. The Basics: Honda will recall 22,142 examples of its 2010-2016 VT750 Shadow motorcycles, including the 2012-2014 VT750CA, VT750C2 and VT750C2F; 2011-2016 VT750C; 2013-2016 VT750CS; 2010-2016 VT750C2B; and 2013-2014 VT750C2S. The Problem: Engine vibration can cause a wire for the bank angle sensor to rub against the joint connector on the wire harness. This can eventually cause a loss of the signal, and the engine could stall. Injuries/Deaths: None reported. The Fix: Dealers will replace the bank angle sensor and move the joint connector. If You Own One: Honda expects the recall to begin February 19. More Information: Documents from the National Highway Traffic Safety Administration (as a PDF) report Honda received five warranty claims and five field reports about this issue as of December 14, 2015. Related Video: RECALL Subject : Engine Stall from Loss of Sensor Signal Report Receipt Date: DEC 23, 2015 NHTSA Campaign Number: 15V874000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 22,142 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA VT750 2010-2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2012-2014 VT750CA, VT750C2 and VT750C2F, 2011-2016 VT750C, 2013-2016 VT750CS, 2010-2016 VT750C2B and 2013-2014 VT750C2S motorcycles. Engine vibration may cause the bank angle sensor wire to rub on the wire harness joint connector, resulting in a loss of the sensor signal. CONSEQUENCE: Without the bank angle sensor signal, the engine may stall while riding, increasing the risk of a crash. REMEDY: Honda will notify owners, and dealers will relocate the joint connector and replace the bank angle sensor, free of charge. The recall is expected to begin February 19, 2016. Owners may contact Honda Motorcycle customer service at 1-866-784-1870. Honda's number for this recall is JW7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. American Honda Statement on VT750 Recall Honda has issued a Safety Recall of some 2010-2016 model-year VT750 motorcycles. It is possible that long term exposure to engine vibrations may cause the bank angle sensor wiring to break, or be damaged, which could cause the engine to stall and increase the risk of a crash.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.