Honda Warranty To 100,000 Miles! Looks New! on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda recalling 748k Odyssey and Pilot models over airbag concern

American Honda today announced a recall of approximately 748,000 Odyssey and Pilot models due to faulty airbag concerns. The vehicles in question are Odyssey minivans from the 2011 to 2013 model years and Pilot crossovers from the 2009 to 2013 model years.
According to a statement from Honda, driver's side airbags in the affected vehicles were potentially assembled without some of the rivets that secure the bag's plastic cover. Because of this, the airbag may not deploy properly in the event of a crash, leading to further occupant injury. As of this writing, no injuries have been reported in conjunction with this issue.
Honda will begin officially notifying owners via mail in mid-February. The automaker urges customers to take their vehicles to an authorized dealership, where vehicles will be inspected and, if necessary, repaired. In lieu of waiting for the snail mail approach, owners may also visit www.recalls.honda.com or can contact the automaker directly at 1.800.999.1009 and select option four.

Honda aiming for new mpg-record on European hypermile drive

Here's a warning that there will be a Honda Civic clogging up the right lane of a bunch of highways throughout Europe next month. Honda wants to set the Guinness World Record for best fuel economy for a car going through the European Union's 24 contiguous countries. To do so, we can't expect any high speeds on the autobahn. Two of Honda's finest from its UK factory will hit the road June 1 for a 25-day journey in a Honda Civic Tourer that will take the pair through two-dozen countries in 25 days. That means about 370 miles of very measured driving per day. The Civic Tourer will be equipped with a tracking device and other telematic services, and the goal is to see what kind of fuel economy the pair can get from the car's 1.6-liter i-DTEC engine. Honda isn't saying what kind of fuel-sipping figure it's looking to achieve over those three-plus weeks, which will take the car through countries such as the Netherlands, Germany, Italy, France and Spain, but the Japanese automaker is shooting for a fuel economy record irrespective of any type of powertrain, hybrids included. Take a look at Honda's press release below, and if you want to avoid or find the car en route, you can watch it on this tracker site. Honda targets new GUINNESS WORLD RECORDS™ title for fuel efficiency with 8,500mile drive across Europe Honda will put the real-world fuel economy of its super-efficient 1.6 i-DTEC engine to the ultimate test in an 8,500mile drive across all 24 contiguous EU countries, with the aim of setting a new GUINNESS WORLD RECORDS title for fuel efficiency. On Monday 1st June 2015, two members of Honda's European Research & Development (R&D) team will climb into a Honda Civic Tourer and set out on an epic journey from Aalst, Belgium. Heading towards the Netherlands and Germany, their trip will see them navigate the Continent in a clockwise direction, with the aim of returning to their starting point some 25 days later, on June 25th, having covered a planned total of 8,459miles. The GUINNESS WORLD RECORDS title attempt comes on the back of several independent tests which have proven Honda's 1.6 i-DTEC engine to consistently out-perform its quoted fuel efficiency in real-world driving conditions. Keen to once again underline this performance and in the challenging spirit for which the brand is famed, Honda aims to set a benchmark with a GUINNESS WORLD RECORDS title never before attempted in Europe.