2014 Honda Ridgeline Rtl on 2040-cars

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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda motorcycles most stolen, just like Honda autos

It comes as no surprise that Honda's Civic and Accord are the most stolen cars in America, but as it turns out, thieves like the company's motorcycles the most too, according to a study by the National Insurance Crime Bureau (NICB). Out of the 46,061 two-wheelers stolen in 2012, 9,082 of them were Hondas. While that's bad news for Honda motorcycle owners, at least motorcycle theft went down slightly from 2011, which had 46,667 reported thefts. Motorcycle theft recoveries, on the other hand, were just 39 percent.
Yamaha is up next in the theft rankings (7,517), then Suzuki (7,017). The numbers drop a bit for fourth and fifth place, Kawasaki (4,839) and Harley-Davidson (3,755). These five brands are far and away the most stolen motorcycles: sixth place, apparently held by scooter, dirtbike and ATV maker Taotao, dropped to 914 theft reports.
California had the most reported thefts (6,082), followed by Florida (4,110), Texas (3,400), North Carolina (2,574) and Indiana (2,334). By city, New York City had the most reported thefts (903), followed by Las Vegas (757), San Diego (633), Indianapolis (584) and Miami (535.

Recharge Wrap-up: BYD e6 taxi in Canoas, BMW wins award for second life battery project

BMW has won a 2015 Energy Storage North America (ESNA) Innovation Award for its second life battery project. The BMW i ChargeForward project takes batteries that have been retired from automotive duty, and puts them to work as stationary energy storage for a solar energy system. It also integrates BMW EVs into the grid, and uses software to manage charging based on grid load. "The goal of the BMW i ChargeForward project is to show how electric vehicles with smart charging capability and stationary second life applications of EV batteries can provide valuable flexibility that would make it possible for utilities to maximize the effectiveness of the existing electricity grid, which we expect to ultimately lower total cost of EV ownership for consumers," says BMW Advanced Technology Engineer of Sustainable Mobility, Dr. Simon Ellgas. Read more from BMW. Honda will add 120 EV chargers at the campus of its Torrance, California headquarters. Honda is also adding a DC fast charger adjacent to the campus that is accessible to the public. "Making workplace charging ubiquitous and accessible is the cornerstone of an effective public charging strategy that supports the maximum number of vehicles," says Honda's Environmental Business Development Office VP, Steven Center. "This expansion will make commuting in an EV a convenient option for the vast majority of Honda associates in Torrance, including those without access to charging at their homes or apartment buildings." Read more from Honda. The city of Canoas, Brazil has begun testing the BYD e6 electric taxi. The city will evaluate the EV taxi over a period of 60 days. "This may translate into vital savings for our survival," says Sergio Oliveira, President of the Taxi Driver Union in Canoas. "With today's high fuel prices, our operation is becoming unfeasible. This car's cost-benefit seems to be worth it. Now we need to get to know the car better by trying it out in the street, but so far we're quite pleased with what we've seen." The test of the electric taxi is part of a larger effort to electrify transport in Canoas. Read more in the press release below. Another Brazilian City Embraces a BYD Electrified Public Transportation Solution In a bid to offer its citizens a more economical and sustainable alternative in public transportation, the Brazilian city of Canoas has recently started testing the BYD e6 BEV as taxi.