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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Honda teases racing motorcycle-powered concept for Frankfurt

With upcoming models like the next-gen Civic and NSX, Honda is working to return to its performance glory days. We'll see one more manifestation of that desire at the upcoming Frankfurt Motor Show with the Project 2&4 concept. The single teaser image leaves the styling to anyone's guess, but the vehicle is powered by the potent 1.0-liter V4 from the RC213V MotoGP race bike. Stuffing the high-strung motorcycle engine into the car should at least make a great noise. Unfortunately, Honda is keeping the details very scant in the teaser. The Project 2&4 has no cabin and is meant to combine "the freedom of a motorcycle and the maneuverability of a car." That suggests a low-slung, minimalist body with an emphasis on handling, and the image appears to show open wheels at the front and rear. The company also doesn't say whether it has the race bike's full competition engine with over 235 horsepower or the new street version with 157 hp to over 212 hp, depending on the spec. The Project 2&4's shape is the result of a global competition among the brand's studios. The winning design is the result of cooperation from the motorcycle stylists in Asaka, Japan, and the automotive team in Wako, Japan. We're curious to see what it actually looks like in Frankfurt. Honda to Showcase Re-energized Model Range at 2015 Frankfurt Motor Show Honda 2015 model range of entirely all-new and refreshed cars Global premiere of Honda Project 2&4 powered by RC213V, modified for public road use, showcasing Honda's uniquely creative engineering Honda UNI-CUB ? to make its German debut August 26, 2015 - The 2015 Frankfurt Motor Show underlines an important year for Honda and will see the brand presenting its new model range of entirely refreshed and all-new cars displayed together. Alongside the new line-up, Honda will also showcase design concepts and advanced technologies, all demonstrating Honda's unique creativity in meeting the personal mobility challenges of today and the future. Honda Project 2&4 Powered by RC213V – embodiment of creativity and craftsmanship The 2015 Frankfurt Motor Show will witness the global premiere of 'Honda Project 2&4'. A winner of the global design competition run by Honda between its global design studios, Honda Project 2&4 represents the company's drive to inspire and reward creative thinking.

Honda to recall 1.1 million U.S. vehicles to re-replace Takata airbags

Honda said on Tuesday it would recall about 1.1 million Honda and Acura vehicles in the United States to re-replace defective Takata airbags on the driver's side. The company said it was aware of one injury linked to the defect that may have caused the airbag to rupture when it was deployed in a crash. The vehicles involved in the recall were previously repaired using specific Takata desiccated replacement inflators (PSDI-5D) or entire replacement airbag modules containing these inflators. "Those replacement inflators," Honda said in a statement, "are now deemed defective." Free repairs of the recalled cars would begin immediately in the United States with replacement parts made by alternate suppliers, Honda said. Honda became aware of the issue after a Honda Odyssey crash, where the front airbag deployed and injured the driver's arm. An investigation later showed that manufacturing issues at Takata's Mexico facility introduced excessive moisture into the inflator during assembly, leading to the problem. The total number of recalled inflators is now about 21 million in about 12.9 million Honda and Acura vehicles that have been subject to recall for replacing Takata front airbag inflators in the United States, the company said. Automakers in the United States repaired more than 7.2 million defective Takata air bag inflators in 2018, as companies have ramped up efforts to track down parts in need of replacement. Recalls Acura Honda