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2015 Honda Civic Type R prototype

With a name like Earth Dreams, you'd be forgiven for assuming that Honda's new family of turbocharged VTEC engines is more about environmental credentials than performance. And to a large degree they are - particularly in 1.0- and 1.5-liter forms. But the 2.0 is another beast altogether.
Thanks to a high-output turbocharger, direct injection, a high-performance cooling system and, of course, variable valve timing, Honda's new 2.0-liter four produces upwards of 280 horsepower while still complying with upcoming Euro 6 emissions standards. Although actual output has yet to be confirmed, that preliminary figure already compares favorably with the Ford Focus ST (252 hp) and Mazdaspeed3 (274 hp) and rests comfortably in between the Volkswagen GTI (270 hp) and Golf R (296 hp).
Although Honda has already shoehorned the smaller 1.5-liter turbo four and 1.0-liter turbo three-cylinder engines into an Acura ILX and another Civic hatchback, the home it gave the 2.0 betrays more than an engine swap. What you see here is essentially the next Civic Type R, following a long line of Honda hot hatches. With this latest model, the Japanese automaker is targeting the front-drive lap record at the Nürburgring that belongs to the Renaultsport Megane Trophy and before that, to the lightweight Megane R26.R. A tall order, to be sure, so we headed to Honda's R&D center in Tochigi, Japan, to take it out for a ride.

Honda NM4 concept motorcycles channel Akira

Honda has rolled out a pair of new motorcycle concepts at the Osaka Motorcycle Show in its home market of Japan, and they're our first glimpse at the company's "neo-futuristic" NM4. Shown in both stealthy black and an eye-catching white, the NM4s are sharp creations that feature interesting riding positions.
Honda calls the concepts' seating "the cockpit position," claiming that it unifies bike with rider. We don't know about that, but we will admit that compared to most sportbike seats - which are more or less just bits of padding to squeeze between your legs - these bikes' saddles look more or less like conventional seats. Honda says that their backrests are adjustable, which should provide a comfortable riding experience. Still, with these bikes' sporting looks, we can't imagine their low seats are going to be great for dipping knees through the bends (although the should lower the center of gravity, so perhaps it's a wash).
Both show bikes, NM4-01 and NM4-02, are powered by 745-cc, two-cylinder engines, while dual-clutch transmissions are employed to dispatch unspecified amounts of power to their wide rear tires. The bikes are nearly identical save for different colors, but the NM4-02 features an integral set of hard panniers for increased utility. We've got a gallery of both, so hop up above and take a look. You can also scroll down for a brief press release from Honda.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...