2006 Honda Ridgeline Awd on 2040-cars

Auto blog

Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Takata, Honda sued in Florida over death of pregnant Malaysian women

The Takata recall debacle keeps spiraling as the father of a pregnant woman killed in Malaysia allegedly due to the malfunctioning airbag has filed suit against both the equipment manufacturer and Honda in a court in Florida. The case reportedly revolves around one Law Suk Leh, 42, who was driving her 2003 Honda City on Borneo Island in Malaysia this past July. She was driving at about 20 miles per hour when her car was struck by another. Her airbag deployed with inordinate force, metal shrapnel sliced her neck and she died in the ambulance en route to the local hospital. The baby she was carrying was delivered after the mother's death, but died three days later. Now her father, Law Ngee Chiong, is suing the airbag manufacturer and the automaker on behalf of the estates of his late daughter and granddaughter in a US federal court in Miami. The suit was reportedly filed in the United States because the faulty inflator is made in LaGrange, GA. US District Judge Federico Moreno is currently evaluating about two dozen such personal-injury and death cases, including the one in question, for pretrial rulings and evidence-gathering. Leh's case is one of six deaths blamed on the defective Takata airbags, which have caused automakers and government regulators to recall an estimated 24 million vehicles around the world.

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.