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2015 Honda Fit shapes up for America [w/video]

The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings - at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models - even CR-V crossovers and Odyssey minivans - annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.
Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it's the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space. Only now it will be built for North American consumption at Honda's new plant in Celaya, Mexico, where the automaker plans to also build its new Vezel crossover (or whatever it'll be called here).
The North American Fit ditches the hybrid setup offered in the JDM model in favor of a new Earthdreams 1.5-liter four-cylinder engine with direction injection and i-VTEC valve timing to help it deliver 130 horsepower and 114 pound-feet of torque. That's 13 more horses and 8 more torques than the previous model, and the engine can be paired to either a six-speed manual or Honda's new continuously variable transmission. With the latter, Honda projects the Fit will get 33 miles per gallon in the city, 41 on the highway and 36 on the combined cycle. Lighter and more refined than the outgoing model's powertrain, the new engine sits in a lighter and more rigid frame as well, which Honda expects will earn it top ratings from the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

McLaren confirms Alonso, keeps Button

Every year a big game of musical chairs breaks out in the Formula One paddock, as some drivers try to hold on to their seats, some try to grab new ones and others are left without a seat for the following season. McLaren has been extremely reluctant to announce who would be sitting in its carbon-fiber seats next season, but it's finally spilled the beans. McLaren was strongly rumored to have hired Fernando Alonso for next season, speculation over which was all but confirmed when the two-time world champion announced his departure from Ferrari. He's now been officially confirmed to be returning to Woking for next season. But the bigger question over who would be his wingman has now been answered as well, as the team has decided to keep Jenson Button on board for at least one more season. Long regarded as a top driver, Button started out with Williams back in 2000, then spent a couple of seasons in Enstone with Renault before switching to Honda in 2003, finally winning the championship in 2009 when the team went out on its own as Brawn GP (now Mercedes). He switched to McLaren in 2010 to form a dream team with Lewis Hamilton (who in turn left for Mercedes last year), but though Jenson has been unable to rack up another world title, he's remained a favorite especially of Honda's, which returns to F1 next season to rekindle its once-dominant engine-supply partnership with McLaren. Alonso, meanwhile, made his grand prix debut with Minardi (now Toro Rosso) just one year after Button, then switched to Renault first as a test driver and then got the race seat, winning back-to-back world championships in 2005 and 2006. He subsequently spent one tumultuous season alongside Hamilton at McLaren before going back to Renault and then to Ferrari, which which he spent five years, scoring eleven checkered flags to finish in second place in the standings, three times. Alonso's signing and Button's retention spell bad news for Kevin Magnussen, the young Danish driver who got his start with McLaren earlier this season after winning the Formula Renault 3.5 Series title last year. With all the other seats already spoken for, Magnussen was left with no choice but to accept a test-driver role with McLaren in the hope that he might be promoted back again in the future. McLaren-Honda prepares for 2015: laying the foundations for future domination McLaren-Honda is delighted to announce its new driver line-up for 2015: Fernando Alonso and Jenson Button.