1998 Honda Prelude Coupe 2-door 2.2l on 2040-cars

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No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.

Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda to field this awesome Civic Tourer wagon in BTCC next season

We all know that the letters BTCC stand for British Touring Car Championship. But one of those Cs might as well stand for Civic, so dominant has the Honda team been in one of the most competitive tin-top racing series in the world. Honda has taken the manufacturers' and teams' titles in the BTCC for the past four years running, and the championship-winning drivers for the past three years have claimed the prize behind the wheel of a Civic. While that might have proven enough for any other manufacturer, Honda is returning again next season to defend its dominant position, and has just revealed the new car with which it intends to do so.
Next year Honda will be back on the grid with another Civic, only this time it's based on the new Euro-spec Civic Tourer. That will make Honda the only team in the BTCC (and one of only a few worldwide) fielding a wagon-based racing car. In announcing the new BTCC-spec Civic Tourer, the Honda Yuasa Racing team only released this one photo and didn't reveal much in the way of details, but team manager Peter Crolla indicated that "the weight, wheelbase, layout and suspension remain the same" as the hatchback which it will replace, only with a longer roofline.
Testing of the new touring wagon will commence in January before returning champions Gordon Shedden and Matt Neal will pilot the new Civic Tourer in the season opener at Brands Hatch in the UK in late March. It remains to be seen what car Andrew Jordan (who took the title this year in another Civic with the Pirtek Racing team) will be driving next season, but in the meantime, you can check out the full press release below for more.