1992 Honda Prelude S Coupe 2-door 2.2l on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.

Honda recalls 304k Accords for sudden side-airbag deployment

Honda is recalling 303,904 US examples of the 2008-2009 Accord because the side airbags or curtains can inadvertently deploy. The automaker said the problem is not related to Takata's airbag problem or any other supplier. Instead, the issue concerns the software's deployment threshold for side impacts. These sudden deployments can happen if the ignition is on, and the door is forcefully closed. They might also occur if there's a strong enough impact to the underside of the vehicle, like from road debris. As of October 12, 2015, Honda has 19 allegations of injuries from this problem; plus 311 warranty claims and 160 field reports, according to a chronology submitted to the National Highway Traffic Safety Administration (as a Word document). The fix will be a software update to adjust the Supplemental Restraint System, and Honda will begin mailing notifications to owners in mid-December. Statement by American Honda Regarding Side Airbag Inadvertent Deployment Recall: 2008-2009 Honda Accord Sedan Oct 29, 2015 - TORRANCE, Calif. Side and/or side curtain airbags may inadvertently deploy if the ignition is on and a door is forcefully slammed or there is a significant impact to the vehicle underbody. Issue arises from side impact deployment threshold specification; Not a hardware or supplier issue. Free software update will adjust the deployment threshold. Honda will voluntarily recall 303,904 model-year 2008-2009 Accord vehicles in the United States to update the side Supplemental Restraint System (SRS) software, free of charge. The SRS threshold setting for the side impact sensor is such that with the vehicle ignition on, if there is a strong, non-vehicular collision impact to the lower body of the vehicle or if a door is shut with extreme force, the SRS control unit may interpret the input as a crash and command the side seat airbag and/or side curtain airbag to deploy. Airbags that unexpectedly deploy may increase the risk of injury. Honda has received 19 injury claims related to this issue. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in mid-December 2015. Additionally, owners of these vehicles can now determine if their vehicles will require repair by going to www.recalls.honda.com or by calling (888) 234-2138.