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Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

Honda CR-Z will run Pikes Peak with full-EV power

Honda is running a CR-Z at Pikes Peak this year. But as you might have guessed, this is no ordinary CR-Z. This particular racing prototype packs an experimental powertrain. Though precise technical specifications remain a closely guarded secret at this point, our source at Honda has confirmed a few key details. For starters, the CR-Z racer packs a fully electric powertrain, ditching the 1.5-liter inline-four that forms the internal-combustion component of the street-legal model's hybrid propulsion system. This contrary to circulating rumors that it could be packing the hybrid powertrain from the new NSX. Whatever the details of the electric motor (or motors) on board, they'll be driving and steering all four wheels through Honda's proprietary Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS) systems. The technologies ought to make the CR-Z racer pretty adept at tackling the 156 twists and turns of the world-famous Race to the Clouds. The aero package is obviously pretty aggressive as well, and the bodywork appears to have been modified to an even greater extent than the carbon-fiber prototype we drove in Japan. Driving duties will be handled by Tetsuya Yamano, a Japanese driver known in the Super GT series (where he won the GT300 title in 2004 in an NSX) and for running Civics in Gymkhana events back in the 90s. It'll be competing in the Pikes Peak Challenge Exhibition class, but the idea behind the CR-Z prototype is as much about experimentation as it is about results. The project will serve to train some of Honda's younger engineers. They won't be alone on the mountain, though, as Honda also recently announced that it would be fielding its new ARX-04b Le Mans prototype at Pikes Peak this year as well. Related Video: Featured Gallery Honda CR-Z SH-AWD P-AWS Pikes Peak News Source: Honda Green Motorsports Honda Green Culture Hatchback Electric Racing Vehicles pikes peak hill climb