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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Driver saved from sinking car in Houston by live news reporter

Heavy rains in Houston, Texas, have turned some roadway underpasses into temporary lakes. While covering the adverse weather, a reporter named Steve Campion engaged in what may be the most half-hearted rescue attempt ever captured on video. The whole clip is a slow-motion disaster that's hard to look away from. The reporter and a cameraman are already on the scene when a driver in a Honda Insight arrives and thinks he can ford the deluge. The plan fails immediately, and the car is quickly in too deep. Despite trying to reverse out of the bad situation and even turning on the windshield wipers, this guy is stuck. Floating, in fact. Campion doesn't even try to hide his contempt and confusion as this unfolds in front of him. "Why are you doing that," the journalist initially asks. He and the cameraman don't leap to action at this scene, either. "What do we do? I don't want to..." the reporter says. The Insight driver seems to be in shock, seemingly unable to process the situation even as his vehicle is sinking. Eventually, the reporter and cameraman convince the guy to leave his vehicle. By the time the driver gets to dry land, his Honda is barely visible above the water. The Honda owner seems unharmed, but the reporter probably doesn't deserve much credit for the rescue, regardless of how it's portrayed on KTRK in Houston. See if you agree after watching the video. Related Video:

WSJ investigation reveals Takata may have hidden testing failures

We're not sure how much more Takata can get wrong concerning its airbag fiasco. The Wall Street Journal says it reviewed internal documents submitted during litigation that reveal US engineers had concerns about altered test data for at least a decade, from 2000 to 2010. This comes after Taktata's largest customer, Honda, stopped doing business with the company, publicly calling Takata out for "misrepresented and manipulated test data." On top of that, the National Highway Traffic Safety Administration hit the Japanese company with an open-ended fine of $70 million. Ford took away its business, as have Toyota and Mazda. The latest recall tall has surpassed 19 million vehicles in the US alone. The in-house memos show US employees complaining among themselves that their Japanese equivalents were burying validation test failures and changing the results of validation tests. Such tests are conducted to show automakers that Takata products met specification, and employees specifically cite Honda as the recipient of those edited or redacted reports. One US engineer wrote that the "prettying up" of data "confounded my engineers," and "has gone beyond all reasonable bounds and now most likely constitutes fraud." The engineer apparently said his team made sure that the products were up to spec by using alternative data. Takata said the issues the Journal article covers don't have anything to do with the exploding airbags, and that in one case the problem with the airbag inflator was resolved, and in another case the problem airbag inflators didn't reach production. Takata admitted to the Journal that there have been past instances of "selective, incomplete or inaccurate data" in customer validation reports and apologized, laying the situation at the feet of employees trying to meet production deadlines. News Source: Wall Street JournalImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Recalls Honda Safety