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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

James Glickenhaus' SCG 003 undisguised in street and track form

For James Glickenhaus buying a factory-made supercar isn't good enough; he wants to develop his own. Following up on the Ferrari Enzo-based P4/5 and later the P4/5 Competition, Glickenhaus' latest project is appropriately called the 003, and he's finally displaying it in road trim. These first undisguised photos of the SCG 003S show off a supercar with a front end reminiscent of a Ferrari Enzo. However, the rear evokes the look of a modern endurance racer with a fin running along the spine. A wing at the back connects it all together, and the massive diffuser should keep things planted too. Development of the 003 has been going for over a year by Scuderia Cameron Glickenhaus, but the company has set quite a challenge for itself to get just right. Glickenhaus wants his latest project to be a true racecar for the street. That idea gets thrown around a lot, but it might be true in this case. In motorsports trim, the SCG 003C (pictured inset) packs a mid-mounted Honda Performance Development twin-turbocharged V6, but the engine sits in a detachable rear subframe. When the time comes for the road, the car converts to the SCG 003S and allegedly swaps in a twin-turbo W12. It makes the vehicle the best of both worlds – at least in theory. SCG reportedly plans to show the 003 at the Geneva Motor Show, so we should get a better look then. Glickenhaus also wants to take the car racing in the 24-hour events at the Nurburgring and Spa later this year.

Honda will build 2014 Accord Hybrid in Ohio

Honda has announced that it will invest $23 million in its Marysville, Ohio facility to support production of the upcoming 2014 Accord Hybrid sedan. According to the manufacturer, this means approximately 50 new jobs will be created, and the whole investment will result in a 95,000-square-foot expansion of the Marysville plant.
The Accord Hybrid joins the decidedly homely Accord PHEV (pictured) this fall, using a 2.0-liter i-VTEC Atkinson cycle four-cylinder engine mated to a 124-kilowatt electric motor. Honda has yet to release official power or fuel economy figures for the non-plug-in hybrid version of the Accord.
Honda currently operates four manufacturing facilities in Ohio, with the combined capacity to build up to 700,000 cars and light trucks each year. The Japanese automaker also has a facility in Greensburg, Indiana, where the Civic Hybrid and Acura ILX Hybrid are built.