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Fernando Alonso tries out fast motorcycles and Senna's McLaren

Honda closed out its racing year yesterday with its annual Thanks Day at Motegi. The event brought out an array of competition machinery and the drivers and riders who race them. That included Fernando Alonso, but rather than bring his Honda-powered McLaren, the two-time world champ took the opportunity to try out some different equipment. While MotoGP rider Marc Marquez slipped behind the wheel of the NSX Concept GT, his countryman Alonso hopped on his RC213V motorcycle for a couple of laps. Fernando isn't the first racer to swap between F1 and motorcycles: Michael Schumacher tried his hand and motorcycle racing from time to time, Valentino Rossi tested Ferrari grand prix cars on numerous occasions, and of course John Surtees won championships in both spheres – but he remains the only one to have done so. Fernando also had the chance to drive a McLaren-Honda MP4/6, just like the one with which Ayrton Senna successfully defended his title in the 1991 Formula One World Championship. That was the first time McLaren ran a Honda V12, but the last time a V12 – or a manual transmission – won the championship. After the following season, Honda and McLaren parted ways – only to be reunited this year with Alonso and Button behind the wheel. While Alonso was toying around with Senna's car, Takuma Sato – who drove Hondas in Formula One and now in Indy – tried his hand at the 1968 Honda RA301. That machine was also powered by a Honda V12, but at 440 horsepower, was far less potent than the 735+hp version that would later power Senna's. John Surtees drove one just like this in the '68 world championship, retiring from most of the races on the calendar but scoring two podiums from the three that he did finish. Marquez and his teammate Dani Pedrosa also competed in the CBR250 spec race, rode the mid-80s-era NSR500 bikes. They drove in four-wheel spec race as well in modified Honda N-One kei cars. The event served to cap a full year of racing for the Japanese automaker, which competes in a range of racing disciplines including F1, Indy, Super GT, the World Touring Car Championship, and numerous classes of motorcycle racing. Featured Gallery Fernando Alonso at Honda Thanks Day 2015 View 11 Photos News Source: Honda via Autosport Motorsports Honda motogp

Honda's new hybrid will cut use of rare-earth metals

Honda will start selling a hybrid vehicle later this year that will reduce the use of rare-earth metals in the hybrid-electric motor's magnets. The Japanese automaker worked with Japanese metal supplier Daido Steel Co. to develop a process that eliminates the use of rare-earth elements such as terbium or dysprosium. The first vehicle to feature this process will be the Honda Freed subcompact minivan, which is based on the platform of the Fit and will go on sale in Japan later this year. The new technology will help free Honda from its dependence on China, which produces about 90 percent of the world's rare-earth metals. The new process uses what's called the "hot deformation method" to eliminate the need for the heavier metals and likely reduce hybrid-engine costs. Honda's new hybrid motors use a lighter rare-earth material called neodymium. With both electric and hybrid vehicle production forecast to grow within the next few years, rare-earth metal demand is forecast to rise by 14 percent a year to more than $9 billion by 2019, Automotive News says, citing an estimate from technology-research company Technavio Research. Honda estimates that the new process cuts the cost of making the motors' magnets by about 10 percent while reducing their weight by about eight percent, Reuters says. Additionally, neodymium is found in Australia and North America, as well as China. Honda has been selling a gas-powered version of the Freed in Japan since 2008. Three years later, Honda started selling a hybrid version of the minivan, which was rated to get 51 miles per gallon on the Japanese driving cycle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Daido Steel and Honda Adopt World's First Hybrid Vehicle Motor Magnet Free of Heavy Rare Earth Elements – Honda Freed, on sale this fall, will be the first hybrid vehicle to adopt new magnet – Daido Steel Honda TOKYO, Japan, July 12, 2016 - Daido Steel Co., Ltd. and Honda Motor Co., Ltd. became the world's first companies to achieve practical application of a hot deformed neodymium magnet containing no heavy rare earth*1 and yet with high heat resistance properties and high magnetic performance required for the use in the driving motor of a hybrid vehicle. This heavy rare earth-free hot deformed neodymium magnet will be applied first to the all-new Honda FREED, scheduled to go on sale this fall.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.