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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Top Gear hosts' classic bikes head for auction

The BBC seems quite certain that Top Gear is making a return to television in 2016, but James May and Richard Hammond are extremely unlikely to be among the hosts. Instead, the two of them are probably following Jeremy Clarkson into any future endeavors, but for the time being that leaves the Little One and the Slow One unemployed. They won't have to worry too much about spending money in the meantime, though, because Bonhams is selling 12 motorcyles owned by the former TG stars on April 26. "Just because I'm unemployed now doesn't mean I have to get rid of everything. I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest," May joked to Bonhams. However, the auction house was clear in its announcement that the cycles were consigned to the Spring Stafford Sale in the UK months before the Top Gear fracas. Eight of the bikes come from May's collection and are generally small-bore, Japanese models. They include a 49cc 1974 Yamaha FS1-E and a 1976 Suzuki AP50 E, but there's also a very attractive 1980 Ossa 250cc MAR trials bike. If you're looking for a bit more performance, Hammond's four offering include a 2010 Norton Commando 961SE and a 1970 Triton 500cc cafe racer. He's also selling a Yamaha FS1-E, though a year newer than May's. Unfortunately the Vincent Black Shadow and Honda RC30 the hosts are riding in these photos aren't part of the lots, but the whole list of the available models can be read in the announcement below and checked out in the gallery, above. Bonhams Spring Stafford Sale will include 12 motorcycles belonging to Richard Hammond and James May, former presenters of the popular motoring programme, Top Gear. May and Hammond discussed the sale of their respective motorcycles in their usual humorous manner: "Just because I'm unemployed now doesn't mean I have to get rid of everything," said May. "I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest". Hammond added: "As a serious collector of motorcycles, it's important to review one's stable regularly, and the Bonhams Stafford sale is the ideal opportunity to move bikes on and possibly acquire new ones. I also have a canoe, and some Wharfedale hi-fi speakers, if anyone's interested".

Honda to ax Civic Hybrid, CNG models

Honda will kill off the Civic Hybrid and Civic Natural Gas models at the end of the 2015 model year as part of a massive product overhaul, a top executive said Monday in Detroit. The moves come in response to consumer preferences as the Japanese automaker prepares to launch the 10th generation of the Civic later this year, said John Mendel, executive vice president, American Honda Motor Co. "These moves will allow greater focus on Civic's sporty new driving character," Mendel said. Honda revealed the close-to-production Civic concept this spring at the New York auto show and confirmed it will include Si and Type R variants. The powertrain lineup will feature a new turbocharged inline four-cylinder engine, a short-throw six-speed manual, and a continuously variable transmission. The Type-R is expected in 2017, Mendel said. Though the new car marks a return to more athletic Civics, some versions will still get more than 40 miles per gallon in highway driving. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. "We're creating the strongest and most balanced vehicle lineup in our history," he said. In addition to tweaking the Civic line, Honda has discontinued the plug-in hybrid Accord to focus on the updated Accord Hybrid, which launches in early 2016. Eventually, the plug-in Accord will be replaced by a new plug-in model in 2018, Mendel said. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. The automaker has spent $14 million with California company FirstElement Fuel to set up 12 hydrogen filling stations. The new Civic is part of an influx of new products set for 2015-2016. The next-gen Ridgeline will arrive in 2016 with a more traditional truck design, Mendel said, admitting the styling of the current generation was divisive. "Design was polarizing," he said. "No one wants to have to explain why they bought what they bought." The next-generation Odyssey will also launch after the Ridgeline in 2016, Mendel said. He was also asked about a 'baby NSX' sports car by a reporter in the wake of trademark drawings that leaked last week, though he declined to elaborate. "No I can't tell you anything about the baby NSX," he said. "I mean I could, but I'd probably be fired." In other news, Mendel said Honda continues to work with airbag supplier Takata as it grapples with the massive recall and increased attention from the NHTSA.