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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Online Find Of The Day: 1998 Honda Accord Dually shows a melange of influences

The vehicles that we choose to drive make a statement about who we are, and this insanely styled, custom 1998 Honda Accord is certainly going to say something about the next owner. The seller in this Craigslist ad claims this "is something that you will never see again," and there's no arguing about that. If you're looking for attention and notoriety, then this Honda is more effective than driving around in any Ferrari or Porsche. First, everyone can see you coming in this thing. With two banks of LEDs on the hood, a 44-inch light bar on the roof and cab lights, this Accord must look like a meteorite burning up in the atmosphere with all of its illumination on at night. In addition, the boat air horns, PA speaker, backup beeper and the unholy noise from the Bosozoku-influenced exhaust stack should make stealth an impossibility. Making friends isn't a problem, either, because with eight CB whip antennas positioned around the car, you're sure to hear every trucker in a tri-state area. Despite the Accord being front-wheel drive, the builder finished this masterpiece off with a dually rear end and fender flares. Don't worry about seeing the utter shock on people's faces when they notice, because the Dodge tow mirrors should provide plenty of rear visibility. The seller claims there's nothing wrong with the car, and he's accepting trades or reasonable offers. Autoblog has called to see how much the owner wants for it and to see what inspired them to go to such extremes. We'll update this story if we hear back.

No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.