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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

2016 Honda Civic pricing leaks, starts at $18,680 [UPDATE]

UPDATE: Alright, we made a mistake. Turns out this "leak" was actually just a mockup done by a CivicX forum member, and we totally went along with it. Sorry, folks. You'll have to wait a little longer for your hot Civic pricing news. The tenth-generation Honda Civic ranks among the most anticipated new models on the way this year, especially after seeing the concept for the design at the New York Auto Show. Now, we might be getting an idea of what the compact actually offers from two leaked spec sheets. According to info posted on 10th Civic Forum, the 2016 Civic Sedan LX starts at $18,680, which is just $190 more than the same trim for the 2015 model. For that, buyers reportedly get standard features like LED running lights, LED taillights and a five-inch touchscreen infotainment system. The SE (Sport) trim upgrades the suspension for $19,995. The EX includes full LED headlights for $21,200, and the EX-L adds leather upholstery for $22,885. A separate sheet purportedly details the coupe, which comes standard with the sport suspension. The base price is the same as the sedan. The EX starts at $20,145, and the EX-L is $22,870. Oddly, both of these sheets only mention the CVT, rather than the previously announced six-speed manual, but they do detail two engines. There's a 2.0-liter four-cylinder with 165 horsepower and 145 pound-feet that can reportedly get to 60 miles per hour in 7.9 seconds. Fuel economy is listed here as 40 mpg highway, 34 mpg city, and 35.5 mpg combined. There's also the 1.5-liter turbocharged four-cylinder, and this document suggests that it has 167 hp and 191 lb-ft and can get to 60 in 7.6 seconds. Mileage is shown as 41 mpg highway, 35 mpg city, and 37.5 mpg combined. Both mills are pretty good upgrades over the 143 hp and 129 lb-ft from the current 1.8-liter four-cylinder in the Civic. As leaked documents, we can't be entirely sure how valid any of these numbers are, so take them with a grain of salt for now. In any case, the 10th-gen Civic is supposed to hit dealers this fall, and you can read the full specs in the gallery below.

Honda sees sales up but profit sliding 16 percent in 2017-18

TOKYO - Honda forecasts a 16 percent fall in operating profit for the current financial year as the Japanese automaker sees higher auto sales being offset by a stronger yen and research-and-development costs. Japan's No. 3 automaker said it expects an operating profit of 705 billion yen ($6.34 billion) in the current FY2018, down from 840.7 billion yen posted in the fiscal year just ended, and lower than an average estimate of 850.8 billion yen from 23 analysts polled by Thomson Reuters I/B/E/S. It sees a 14 percent slide in net profit to 530.0 billion yen this year, down from 616.5. Honda's projections are based on a forecast that the yen will average 105 yen to the U.S. dollar through next March, stronger than the 108 yen rate in the year just ended.BUT CAR SALES ARE UP At the same time, there's good news as Honda expects its global vehicle sales to edge up 1 percent to 5.08 million this year, bolstered by growth in Asian sales to 2.06 million units, beating out North America to become Honda's top market as more Chinese drivers flock to its cars. The company expects to sell 1.92 million vehicles in North America, 2.5 percent less than the year just ended as it struggles to sell sedans including the Accord, which have fallen out of fashion in the past few years. Honda has been ramping up production of SUVs to keep up with strong demand for larger models in the United States, although overall vehicle sales show signs of slowing following a boom cycle after the global financial crisis. Mazda is taking a similar strategy, announcing on Friday it would expand production of SUV crossover models at home, while equipping overseas plants to enable more flexible production of models according to market needs. Japan's No. 5 automaker forecast a 19 percent jump in operating profit for the current financial year as it expects higher sales volumes, particularly in North America, to help it recover from last year's profit slump.A CONSERVATIVE OUTLOOK Executive Vice President Seiji Kuraishi acknowledged that Honda's expected currency hit of 95 billion yen was based on a "conservative" yen forecast, adding that growing costs to create next-generation cars would also impact earnings. "Our costs are rising to develop new technologies which will be needed in the future, like automated driving functions and electric cars," he told reporters at a results briefing.