2015 Honda Pilot Ex on 2040-cars

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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2015 Honda CR-V

Honda sold 335,000 CR-Vs in 2014, meaning the long-running compact CUV accounted for one in every four Honda-badged vehicles sold. And honestly, it's not too difficult to see why. It's efficient, comfortable, reasonably well equipped and reliable, much as it has always been. While it's arguably the least-exciting entry in what is, to be frank, a fairly dull class, the CR-V has always been remarkably competent at being all the vehicle its customers could possibly need. The facelifted 2015 model is all of those things and more, as we found out during a full week at the helm. Honda has been remarkably consistent in the slow evolution of the CR-V's styling over the years. If you were to compare the rear of the third-generation model (released way back in 2007 and updated in 2010) with the back of this fourth-generation version (released in 2012 and freshened for this most recent model year) you'd be hard pressed to tell one from the other. The 2007 model featured tall taillights that got wider at the bottom, while a low rear bumper, large aperture and upright tailgate made access to the rear cargo area a piece of cake... just like the 2015 model shown above. Honda has been more progressive in front for its new CR-V, however, retaining the same wide, canted headlights and three-slat grille that first appeared in 2012, but this time lining them in LED accents (as is the trend nowadays). As for the interior, the material quality is easily among the best in this fiercely competitive segment, with soft, attractive dashboard plastics. We aren't crazy about the faux leather stitching, although that's true on a lot of vehicles in this class. Other accents, like the thin strip of faux wood at the bottom of the dash, look good and have a quality feel. The leather-wrapped steering wheel is a nice item, too, and we couldn't be happier about Honda's decision to replace the old-fashioned ruched leather on the seats with cleaner, tauter hides. Those seats are quite wide and comfortable, as well, although they aren't exploding with side support for cornering (it's a Honda CR-V, after all). Visibility is excellent fore, aft and laterally, regardless of how you set up the seat. In back, leg and headroom are both in abundance, while the bench seat should prove adequate throughout a family's normal use, or on long drives. That isn't to say there aren't problems in the cabin, though.