2014 Honda Pilot Touring on 2040-cars

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All Honda Accord Hybrid production moving to Japan

The Honda Accord Hybrid will no longer be made in Marysville, OH. Honda has announced that the model – as well as the Accord Plug-In – will now be made in Sayama, Japan, where both have been built since 2013. With production moving so far away from the US market, the costs for these vehicles could increase, but there's no official word on that from Honda. Angie Nucci, spokesperson for Honda North America, did not discount the idea but just told AutoblogGreen that, "We don't have details on pricing to share at this point." Sales of the green-minded Accords are down so far this year. Through the end of March, the PHEV sold just 45 units, a 35-percent drop from the 69 sold in the first three months of 2014. Things weren't as bad for the non-plug Accord Hybrid, which has sold 2,585 units so far this year compared to 2,781 last year, a seven-percent drop. A year ago, Honda said that US sales were capacity constrained. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2014 Honda Odyssey sucks it up for our editor

When we heard that the 2014 Honda Odyssey would be getting the world's first in-car vacuum, we had to check this thing out for ourselves. Called HondaVAC, this tidy little sucker was co-developed with Shop-Vac, and it's actually pretty neat. It comes standard on Odyssey's top-trim Touring Elite model and can be fitted with a wide range of attachments all housed in the cargo area. Honda notes that the vacuum hose is long enough to reach surfaces in every part of the Odyssey's cabin, and that it will even run for a full eight minutes after the vehicle is turned off.
Good thing, then, that Honda chose to show off the new 2014 Odyssey here at the New York Auto Show, as Autoblog west coast editor Michael Harley clumsily managed to spill some snacks all over the cargo area (we tried to convince him to give himself a hickey, but he declined on grounds that his wife might not let him attend any more auto shows). Take a look at the video below to see just how well the new minivan cleans up.