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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda recalling 143K Civic, Fit models for CVT

Honda is recalling 143,676 examples of the 2014-2015 Civic and 2015 Fit for a problem with the way that its software controls the CVT. Currently, the system uses high hydraulic pressure in the transmission at times, which can put stress on the drive pulley shaft. Also, some of those parts "may have been produced at the low end of the hardness specification" during manufacturing, the automaker reports. When the two factors are combined over time, the high pressure could cause the shaft to break. If this happens, it would result in losing drive to the front wheels or in them locking up. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), Honda received the first report of a shaft breaking in July 2014 in the US, and there was a wheel lockup in Canada in January 2015. As of September 3, there were 23 warranty claims about this issue but no reported injuries. The fix will be an update to the CVT's software, and the recall will begin October 16, according to NHTSA. Honda is urging owners to get their vehicles repaired as soon as they receive the notification. Related Video: Statement by American Honda Regarding CVT Drive Pulley Shaft Recall: 2014-2015 Civic and 2015 Honda Fit Oct 1, 2015 - TORRANCE, Calif. Honda will voluntarily recall approximately 143,000 model-year 2014-2015 Civic and 2015 Fit vehicles in the United States to update the software that manages the continuously variable transmission (CVT), free of charge. Affected vehicles have CVT control software that is written to use high hydraulic pressure during certain CVT operation modes, which as a result may subject the drive pulley shaft to high stress. In addition, during manufacturing of the drive pulley shaft, some parts may have been produced at the low end of the hardness specification. If shafts with lower hardness are repeatedly subjected to the specific high hydraulic pressure modes, it may result in the shaft breaking during operation. If the drive pulley shaft breaks, the vehicle may lose acceleration or the front wheels may lock up while driving, increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process in the United States. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.