2011 Honda Pilot Touring 4wd Blk/blk Lthr Navigation Bakup Cam Bluetooth 1-owner on 2040-cars

Auto blog

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.

The 2017 Honda Ridgeline's innovative bed

Today most truck makers put their emphasis on high-zoot comfy interiors, towing bragging rights, and macho styling (aka my grille's bigger than yours). The "work area," aka the "bed," for the most part, is often an afterthought. Yeah, there have been improvements, but they've come slowly; and frankly most to date have not been very innovative and/or have been poorly executed. A thinking man's truck Since the very first Ridgeline was introduced, and now with the new 2017 model, Honda has done a lot of serious thinking when it comes to the bed – how it's used, and how to make it even more user-friendly. For the most part great ideas abound, while some like the in-bed audio system seem really silly. The two-way tailgate is flat-out brilliant, even if the idea was borrowed from 1970s Detroit station wagons. Other trucks offer optional bumper steps, fold-out steps, or a tailgate step to aid bed access. Good ideas for sure, but Honda's swing-out tailgate solution is so simple and so elegant it hurts; plus it's standard. The Ridgeline's ability to lay 4x8 building material flat on the floor of the bed is a no-brainer, especially for someone who likes to do home projects; yet Honda is the only mid-size truck to offer that capability. The storage trunk in the bed is another super idea – most of the time. Is it perfect? Nope. Some say accessing the bed trunk with a load of mulch is a problem. No argument there, so you plan ahead. Same with accessing the spare tire; it could be a BIG problem with a loaded bed. Then again, how often do you see a Harry Homeowner truck with a loaded bed? The odds are, if you're going to get a flat tire, most likely the bed will be empty. If not, well then you must have angered the gods. Speaking of flat tires, Honda blew it big time here by giving the Ridgeline a temporary spare tire. no truck should ever have a temp tire; full-size spare all the way, baby! No way do I want to have to use a temp tire while carrying a load or towing a trailer. Hopefully they will offer a full-service spare as an option. The funny thing is, the previous model sold in Mexico came with a full-size spare standard. From what I've heard, the reason the American-spec model comes with a temp tire is to save weight; and Honda will do anything to save weight, to improve EPA mileage ratings, even if it's unwise for real-world conditions.