2011 Honda Pilot on 2040-cars

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Honda protective of Type R name; NSX Type R not in the works

During a roundtable during a recent event hosted by Honda, we joined in on a roundtable interview with Honda Technical Consultant Ko Yamamoto and Honda Civic Type R Project Leader Hideki Kakinuma. Questions were asked about the Type R brand broadly, as well as the potential for some new projects. The answers were both good news and disappointing news for Honda fans. The good news is that Honda takes the Type R name and brand very seriously. Yamamoto and Kakinuma explained that the name and its associated red "H" badge are only for vehicles with a racing connection, such as the Honda Civic Type R that has a couple of racing variants. As such, you won't be seeing a CR-V, Odyssey or Insight with the Type R name. Furthermore, the Type R name is only for Honda-badged vehicles, despite the existence of the Acura Integra Type R a couple decades ago. We also asked about the potential of an NSX Type R, which certainly meets the performance and racing credentials mentioned, but is much more of an Acura product and is badged as such in the U.S. Kakinuma and Yamamoto couldn't go into deep detail, but they said that there aren't plans for one at the moment, and the chances of one for the U.S. are unlikely. They noted that the previous NSX Type R was a Japanese-market exclusive, and if such a car did come to fruition, that might be the case yet again. Kakinuma did say that if he was the one in charge of NSX, he would have already had it in the works. So it's not impossible that there could be an NSX Type R in the future, but don't look for one anytime soon. Related Video:

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Detroit automakers observing 8:46 of silence to mark Juneteenth

GM Executive Vice President of Global Manufacturing Gerald Johnson, right, talks with employees at the Fairfax Assembly & Stamping Plant in Kansas City, Kansas. (file photo - GM)     All three Detroit automakers are observing Juneteenth, a day commemorating the end of slavery, on Friday by observing 8 minutes and 46 seconds of silence, among other companywide efforts to advance the causes of social and racial justice and equality. Juneteenth marks the date, June 19, in 1865 when Union soldiers, led by Maj. Gen. Gordon Granger, arrived at Galveston, Texas, and announced the Civil War had ended and enslaved African Americans were to be freed. President Abraham Lincoln had officially ended slavery more than two years prior via the Emancipation Proclamation, but Union forces didn't reach Texas until that time, so there was virtually no enforcement. The 8:46 timestamp is significant because it was the length of time that a police officer in Minneapolis knelt on the neck of George Floyd during an arrest, ultimately killing him and sparking waves of protests across the U.S. and overseas. Autoblog asked automakers about their plans to mark Juneteenth, what they were doing to advance the cause of social justice for Black people, and how many African Americans they employ in both blue- and white-collar jobs. We heard back from GM, Ford, Fiat Chrysler and Honda but not from Nissan and Toyota. General Motors GM’s U.S. workforce is 17.2% Black and 69.2% white, according to its most recent corporate Diversity and Inclusion Report. GM's total global employment is 173,000, and it says women and minorities represent 40% of its team of corporate officers. For reference, the Census Bureau says African Americans make up 13.4% of the U.S. population of roughly 328 million people. White people constitute 76.5%. As previously reported, GM planned to pause production at its factories on each shift today and observe silence for 8 minutes and 46 seconds. The company will also have a digital countdown clock atop the GM's headquarters in Detroit for the moment of silence. Additionally, Chairman and CEO Mary Barra has said she will lead a new Inclusion Advisory Board made up of people from within and outside GM to suggest areas for change and hold the company to its commitments to fight injustice and racial inequality.