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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda audit says Takata manipulated airbag inflator data

Takata is already feeling the pressure of being tied up in the automotive industry's largest recall ever, which affects millions of vehicles worldwide, but an ongoing audit by Honda recently revealed that engineers manipulated airbag inflator test results. According to a report by Reuters, the audit found widespread manipulation of test results, but showed no safety risks for vehicles that were not involved in the recall. The audit, which Honda claims started last October, examined Takata-made airbag inflators and was led by former IIHS president Brian O'Neil. According to Automotive News, O'Neil found that Takata engineers had removed test results to make airbag inflator performance more favorable. In an interview with Automotive News, O'Neil stated that the audit results indicated that engineers selectively edited results to make the reports, which were given to Honda, shorter and prettier from the supplier's standpoint. So far, the automaker has received preliminary information from the first phase of the audit, with Honda and US regulators getting a full report later this week. There's no word on how much Takata will have to pay to fix the faulty airbag inflators, but some automakers have decided to drop the supplier for another source. The New York Times also reports that Takata CEO Shigehisa Takada would be stepping down after the company becomes stable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News-sub.req., Reuters, The New York TimesImage Credit: Yoshikazu Tsuno/AFP/Getty Government/Legal Recalls Honda Safety Takata airbag recall

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