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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

2013 Honda Civic WTCC is ready for racing

Drumming up a little excitement for the 2013 FIA World Touring Car Championship, Honda brought its new Civic WTCC car to the bright lights of Geneva for all to see. Honda joined WTCC late last year entering the final three races. The racing outfit will run this year's entire 12-round season, which kicks off later this month in Italy.
In the off-season, Honda made a few updates to its WTCC entry including better aerodynamics, improved suspension and braking and numerous engine and turbo enhancements. Two teams will field the new Civic racecar in this year's season: Honda Racing Team JAS and a private team from Hungary, Zeng"o Motorsport.
Fans of the WTCC in the US will be pleased to know that series makes a return visit to Sonoma Raceway on September 8 for the Race of the United States.

Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.