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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda shines the spotlight on Project Drive-In success

Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.
Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.

A pair of different but awesome Hondas star in the latest Forza Horizon 3 car pack

Forza Horizon 3's ever-expanding car list grows again with its latest downloadable car pack. This time it packs a pair of Hondas from opposite ends of history. In fact they use opposite drive wheels, too. The first, representing the modern day and front-wheel drive, is the previous generation, 300-horsepower, 2016 Honda Civic Type R. From the early days of Honda automobiles, and with rear-wheel-drive, is the 1970 Honda S800. It has substantially less than 300 horsepower. The Civic Type R isn't the only hot hatch in the pack either. The Vauxhall Corsa VXR provides a European counterpoint to the Honda, albeit a bit smaller. It features less power – about 200 hp in all – but should be an excellent match to the Fiesta ST. The pack also features a couple of high-dollar, high-horsepower machines in the form of the 2017 Aston Marin DB11 and the 2016 Cadillac ATS-V. Plus, for fans of older cars, there's the rear-engined Renault Alpine GTA Le Mans, and a Holden with a really long name: the 1985 HDT VK Commodore Group A. View 7 Photos As usual, the pack is included with the Forza Horizon 3 Car Pass. Or, if you don't have the pass, the pack can be purchased on its own. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Aston Martin Cadillac Honda Videos aston martin db11 cadillac ats-v forza horizon 3 vauxhall corsa