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Honda recalls 6,800 Accord hybrids for switching to fail-safe mode

Honda is recalling 6,786 examples of the 2014-2015 Accord hybrid for an issue that can cause them to go into fail-safe mode. There are no reports of injuries or accidents, but the company has received 58 warranty claims about the problem as of Sept. 17, 2015, the National Highway Traffic Safety Administration reported. Due to an issue in the sedan's hybrid battery cell voltage sensor, the part can be affected by electrical noise from the hybrid battery inverter and motor circuits. When this happens, the vehicle enter a fail-safe EV mode, which shuts off the internal combustion engine and limits the speed to 40 miles per hour. According to Honda, the Accord hybrids have about two miles of driving range in this state, and afterwards they stall. As a fix, the automaker has a software update to keep the sensor from misinterpreting the electrical noise. RECALL Subject : Hybrid System may go into Fail Safe Mode Report Receipt Date: SEP 25, 2015 NHTSA Campaign Number: 15V602000 Component(s): HYBRID PROPULSION SYSTEM Potential Number of Units Affected: 6,786 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA ACCORD HYBRID 2014-2015 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Honda Accord Hybrid vehicles manufactured August 29, 2013, to May 30, 2015. Electrical interference may cause the hybrid system to switch into fail-safe mode, disabling the gasoline engine, limiting the vehicle's speed to 40 miles per hour and functioning only on battery power. Once the battery is discharged, the vehicle will stall. CONSEQUENCE: A vehicle stall increases the risk of a crash. REMEDY: Honda will notify owners, and dealers will update the hybrid system software, free of charge. The recall is expected to begin November 6, 2015. Owners may contact Honda customer service at 1-888-234-2138. Honda's number for this recall is JT7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement by American Honda Regarding Cell Voltage Sensor Recall: 2014-2015 Accord Hybrid Oct 5, 2015 - TORRANCE, Calif. Honda will voluntarily recall 6,786 model-year 2014-2015 Accord Hybrid vehicles in the United States to update the hybrid system software related to the hybrid battery cell voltage sensor (CVS), free of charge.

Driver saved from sinking car in Houston by live news reporter

Heavy rains in Houston, Texas, have turned some roadway underpasses into temporary lakes. While covering the adverse weather, a reporter named Steve Campion engaged in what may be the most half-hearted rescue attempt ever captured on video. The whole clip is a slow-motion disaster that's hard to look away from. The reporter and a cameraman are already on the scene when a driver in a Honda Insight arrives and thinks he can ford the deluge. The plan fails immediately, and the car is quickly in too deep. Despite trying to reverse out of the bad situation and even turning on the windshield wipers, this guy is stuck. Floating, in fact. Campion doesn't even try to hide his contempt and confusion as this unfolds in front of him. "Why are you doing that," the journalist initially asks. He and the cameraman don't leap to action at this scene, either. "What do we do? I don't want to..." the reporter says. The Insight driver seems to be in shock, seemingly unable to process the situation even as his vehicle is sinking. Eventually, the reporter and cameraman convince the guy to leave his vehicle. By the time the driver gets to dry land, his Honda is barely visible above the water. The Honda owner seems unharmed, but the reporter probably doesn't deserve much credit for the rescue, regardless of how it's portrayed on KTRK in Houston. See if you agree after watching the video. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.