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Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car

New Odyssey ads feature Honda Vac, star power

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
In three spots, anthropomorphic children's rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There's also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.

Honda Civic Coupe to join 2016 Red Bull Global Rallycross season

Red Bull Global Rallycross is about to get another competitor. Honda has announced that it will campaign the 2016 GRC season with its new Civic Coupe, and rather than just put out a press release, it's gone ahead and given us a look at the two-door's racing livery. Ford, Chevrolet, Volkswagen, and Subaru – be prepared. Based loosely on the production Civic Coupe, Olsbergs MSE and Honda Performance Division put in the wrench time to turn the ho-hum standard road car into a 600-horsepower, all-wheel-drive monster that can hit 60 in a hypercar-humiliating 1.9 seconds. And like all GRC cars, it will have no trouble managing some serious jumps. Piloting this hilariously potent coupe will be Sebastian Eriksson and 2014 series champion Joni Wiman. Wiman is Finnish, so his GRX championship should come as no shock. We have to say, compared to the GRX cars found in Europe, this Civic looks remarkably tame. We'd have no issue visualizing the body tweaks on this racer on a production Civic Type R. Then again, we're comparing it with the last big-time GRX entry we heard about – Ken Block's Ford Focus RS, which is running in FIA rallycross. According to Honda, OMSE and HPD will have the Civic Coupe GRX car ready for the season opener on May 21 and 22 at Phoenix's Wild Horse Pace Motorsports Park. View 4 Photos Related Video: Honda Debuts 2016 Civic Coupe Racing Livery to Compete in 2016 Red Bull Global Rallycross Series Will campaign the all-new Civic Coupe in partnership with Red Bull and Olsbergs MSE Mar 22, 2016 - NEW YORK Today Honda unveiled the new racing livery for its Civic Red Bull Global Rallycross racecar, announcing plans to campaign the all-new turbocharged 2016 Civic Coupe in the 2016 series in partnership with Red Bull and championship-winning race team Olsbergs MSE. The Honda Civic Red Bull GRC team will begin racing on May 21 in Phoenix at the first event of the season. Developed from a production-model 2016 Civic Coupe chassis by renowned builders and racers Olsbergs MSE (OMSE) with technical assistance from Honda Performance Development (HPD), the all-new Civic Red Bull GRC car is built to withstand the rigorous demands of racing in a series that emphasizes repeated aggressive acceleration and varied terrain. The car will boast more than 600 horsepower, turn in a 0-60 mph time of 1.9 seconds and is designed to handle the 70 foot table-top jumps featured on each racetrack.