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1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda shines the spotlight on Project Drive-In success

Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.
Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.