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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda S660 Kei car makes you want to jump in and drive

We want the Honda S660. In fact, after seeing the freshly debuted production model, it's fair to say the kei roadster has already leapt to the very tip-top of our forbidden fruit list. Considering our newfound love for the tiny two-seater, you, dear reader, are going to have to put up with a lot of S660 content in the coming weeks. First up, we have what's called nori-setsu, or "riding instructions." Honda recruited a pair of gymnasts, who use their talents to slide, creatively, into a mockup of the S660. While the acrobats make it look easy, we imagine the amount of space in the S660 makes slotting into the driver's seat off a pommel horse is somewhat dangerous, hence the padding and mocked-up roadster. Fortunately, when an actual S660 is brought out to play, the gymnast finds a more conventional means of getting behind the wheel. Check out the video.

Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.