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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda Wander Walker, Stand will roam around, around, around [w/video]

They do things differently in Japan, and we're not just talking about the adorable kei car. No, the concept vehicles that debut at the Tokyo Motor Show are decidedly different than what you might see in Geneva or Detroit. Case in point – the Honda Wander Walker and Wander Stand Concepts, which we previewed late last month. Despite its name, the Wander Walker is quite obviously a four-wheeled scooter that'd look right at home being driven by the elderly IKEA enthusiast in some futuristic metropolis. The front wheels turn to darn near 90 degrees, blessing the Wander Walker with a mere one-meter turning circle. The impressive maneuverability is down to this thing being tiny. Check out the picture if it next to everyone's favorite robot, Asimo, for scale. That makes it a prime mobility solution for the cramped confines of urban Tokyo, a fact that's reinforced by its super-model skinny 21.25-inch width. That size allows the Walker to squeeze through the turnstiles to board Japan's ultra-efficient train network. It's unclear what kind of power is in use here, but it's almost certainly electric. The top speed is a leisurely 3.7 miles per hour. (A quick Wikipedia search reveals humans walk at about 3.1 mph, so yes, this is at least a bit faster than walking.) If the Wander Walker is a futuristic scooter, the Wander Stand looks like a waiting room on wheels. Unlike the Walker, it'll accommodate two adults who can ride side-by-side in a 72.8-inch tall, 49.2-inch wide, and 78.4-inch long box. Like so many futuristic bits of tech, the Wander Stand throws information up on the windshield, which sits atop a futuristic dash. What sets this concept apart from the average kei car, is the Honda Omni Traction Drive System, which allows the usual movement forward and back, but also gives drivers the ability to drive laterally or even diagonally. Again, Japan is a tight place, and this kind of ability grants drivers a lot of leeway in urban driving. We've got a few images direct from Honda available above and below, while you can also look forward to a full array of live images, direct from the floor of the 2015 Tokyo Motor Show.

McLaren working on P15 supercar to slot between 650S and P1

McLaren has been busy these past few years. It launched the MP4-12C in 2011, the 12C Spider in 2012, the P1 in 2013 and (most recently) the 650S in 2014. But it's not about to stop there. It's got an "entry-level" model in the works, set to take on the Porsche 911, and - according to information reported by Car and Driver and confirmed by McLaren in correspondence with Autoblog - a new flagship model, too.
The project is internally codenamed P15, and it calls for a new flagship that will cap the company's lineup once the P1 finishes its limited production run, but carry a price tag in the neighborhood of $500k to slot in between the P1 and the new 650S.
Just how, you wonder, can McLaren possibly develop another supercar each year? Simple: underneath, they're all essentially the same. (Only we're sure it's anything but simple.) That is to say they're all based on the same carbon monocoque structure and powered by the same 3.8-liter twin-turbo V8 mated to a seven-speed dual-clutch transmission driving the rear wheels. What differentiates them is what the engineers in Woking build around that monocoque and how they tune the engine: +/- 600 horsepower in the 12C (depending on the year it was built), 640 hp in the 650S, or 727 hp in the P1 (with another 177 from the electric assist). The 911 fighter would likely develop in the 500hp range, and the P15 will probably land in the upper 600 (or lower 700) range.