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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Inside Honda's ghost town for testing autonomous cars

On the edge of the San Francisco suburb of Concord, California sits a ghost town. Dilapidated buildings and cracked roads are framed by overgrowth and slightly askew street signs. The decommissioned five acre portion of the Concord Naval Weapons Station that once housed military personnel and their families is now home to squirrels, jack rabbits, wild turkeys and Honda's mysterious testing lab for autonomous vehicles. This former town within a Naval base – now dubbed "GoMentum Station" – is the perfect testing ground for Honda's self-driving cars. An almost turn-key solution to the problem of finding somewhere to experiment with autonomous vehicle inside an urban area. Thanks to the GoMentum Station, the automaker has access to 20 miles of various road types, intersections and infrastructure exactly like those found in the real world. Just, you know, without all the people getting in the way. While the faded lane markers and cracked asphalt might initially make it difficult for the car to figure out what's going on around it, that's exactly what you want when training a self-driving system. Many roads in the real world are also in dire need of upkeep. Just because autonomous vehicles are hitting the streets doesn't mean the funding needed to fix all the potholes and faded lane markers will magically appear. The real world doesn't work that way and the robot cars that will eventually make our commutes less of a headache will need to be aware of that. Plus, it's tougher to train a car to drive downtown than to barrel down the highway at 80 miles per hour. A company is going to want to get as much practice as possible. While semi-autonomous driving on the everyone-going-the-same-way-at-a-constant-speed freeway is already a reality, navigating in an urban environment is far more complex. If you've driven on the streets of Los Angeles, San Francisco, New York, Chicago or Seattle you know that driving downtown takes far more concentration than cruising down the interstate. With all that in mind, Honda's tricked out Acura RLX did a good job during an (admittedly very controlled) hands-free demo. It didn't hit either of the pedestrians walking across its path. It stopped at stop signs and even maneuvered around a mannequin situated in the middle of the road. The reality is, watching a car drive around the block and safely avoid stuff is boring. Not to metion, Google has been doing this for a while in the real world.

Honda to show off conceptual new Ridgeline truck at SEMA

The SEMA show is coming up fast, and Honda is not about to miss out on the festivities. To that end, the Japanese automaker has announced a raft of customized vehicles it's bringing to the tuner expo in Vegas early next month. Potentially one of the most enticing debuts will be the Ridgeline Desert Race Truck. Following the preview sketch (seen above) of the next-gen pickup released at the Chicago Auto Show earlier this year, the new concept is set to give us an even better glimpse at the 2017 model of the four-door, short-bed crossover pickup to come. The vehicle's debut will also mark the factory's return to off-road competition, which ought to come as a welcome development for racing fans. The Ridgeline won't be Honda's only debut at the SEMA show this year, however. There'll also be four modified versions of the HR-V compact crossover, each customized by a different American aftermarket firm, and custom takes on the CR-Z hybrid, Civic sedan, and Pilot crossover. Look for the Powersports and HPD divisions to showcase their latest at the event as well, while the Acura division does its own thing. Honda to Showcase Ridgeline Desert Race Truck Concept, HR-V Tuner Project Program, Refreshed 2016 CR-Z and more at 2015 SEMA Show Oct 23, 2015 - TORRANCE, Calif. - Honda Ridgeline Desert Race Truck to showcase design direction for all-new Ridgeline pickup debuting next year - HR-V project vehicles will bring extreme performance and personality to the compact crossover segment - Updated 2016 Honda CR-Z sport hybrid coupe to make first appearance on North American soil - Honda Powersports hits show floor, including Moto GP Race Replica RC213V-S, Pioneer 1000 and more - Honda to once again host the Honda Soiree at Hakkasan Nightclub Honda will ignite the floor at the 2015 SEMA Show with a full portfolio of performance products, including race bikes, HR-V project vehicles, and the debut of the Ridgeline Desert Race Truck. The Ridgeline Desert Race Truck will offer a first look at the styling direction of the highly anticipated 2017 Honda Ridgeline pickup. The "racing Ridgeline" also marks Honda's re-entry into Honda Performance Development (HPD)-powered factory off-road racing. Also within the Honda display will be four Honda HR-V project vehicles, built in partnership with several highly creative U.S.-based automotive tuning houses.