Leather All The Seats Power Sliders Rear Dvd Child Seat One Owner Low Miles on 2040-cars

Auto blog

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.

McLaren MP4-X concept shows innovation won't die in F1's future [w/video]

Despite things like turbocharging and kinetic-energy recovery, today's Formula One cars look more or less like the ones that lapped the world's race tracks 20 years ago. Sure, they're much more aero intensive, but the basic look is the same. McLaren, which probably had some serious free time this season considering its misfortunes, has imagined a futuristic F1 car that adopts many innovative and somewhat controversial additions. It's called the McLaren MP4-X, and the most obvious change is the closed cockpit. The death of Jules Bianchi, the accidents involving Maria De Villota and Felipe Massa, and even the death of Ayrton Senna could have all potentially been avoided by adopting a strong closed-cockpit design, like the one advocated here by McLaren. It's also worth pointing out that this design is a boon for aerodynamics. Inside that cockpit, drivers would enjoy an augmented reality display system, sort of like that used by F-35 Lightning II fighter pilots. There'd also be an independent head-up display that McLaren claims could be used to transmit info about race position and flag status. So basically, the kind of data you'd get playing Forza Motorsport or Gran Turismo. Speaking of safety, the MP4-X's entire chassis, beyond the closed roof, would be far safer thanks to the use of "negative-stiffness material structures." Essentially, these materials can soak up the force of an impact and then bounce, for lack of a better term, back into shape. And if you're thinking like we are, this sounds like McLaren wants 900-horsepower bumper cars. Of course, 900 hp is speculation on our end. McLaren is deliberately vague on the powertrain of this concept. Advanced hybrid powertrains aren't surprising, although the team's mention of inductive, wireless charging on tracks sounds like the stuff of Formula E's dreams. In a move that McLaren says "tears up the rulebook," the MP4-X would see a return of ground effects. The underbody would feature enormous venturi tunnels to suck the car to the track. Alongside active aerodynamics that tweak the its shape for turns and straights, this concept McLaren would be both more slippery and offer more downforce than today's cars. There's a lot more on the MP4-X concept than we can talk about here, so head over to McLaren Honda's official website for all the nitty gritty details on this car's advanced systems, including solar cells, advanced tire sensors, and even virtual logos. It all sounds very, very cool.