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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

2020 Honda CR-V Hybrid vs other hybrid crossovers | How they compare on paper

The long-anticipated 2020 Honda CR-V Hybrid was announced yesterday, and although we don't have every spec available (including the all-important official fuel economy figures), Honda provided enough that we can piece together a comparison of powertrain specs and dimensions. The same can be said of the 2020 Ford Escape Hybrid, which we just drove for the first time.  Together, they represent a significant increase in the number of compact crossover hybrids, as the current total is one: the 2019 Toyota RAV4 Hybrid. The old Nissan Rogue Hybrid has been discontinued, leaving the subcompact Kia Niro Hybrid as the only other vehicle in the ballpark. As you'll see below, its size and performance are much different than the others, but its fuel economy and price are superior.  Performance The RAV4 Hybrid is the performance champ of the group, but both it and the new CR-V Hybrid are actually more powerful than their respective gas-only siblings. Although the added weight of its battery pack negates much of that horsepower advantage, the RAV4 Hybrid's subsequent acceleration is indeed a smidge quicker than the gas-only version. It will be interesting to see if that's the case with the CR-V. By contrast, the Ford Escape offers a 250-horsepower 2.0-liter turbo engine, meaning the hybrid variation is most definitely not the Escape's highest-performance offering. Nevertheless, the Hybrid does produce more power than the base 181-horsepower 1.5-liter three-cylinder. The Niro, meanwhile, brings up the rear in terms of performance, but Kia estimates a perfectly acceptable 0-60 time of 8.6 seconds. The others are likely in the mid-7-second range. Fuel economy This is ultimately an open question since we don't have official figures for the CR-V and Escape. Based on Honda's estimate of the CR-V Hybrid being 50% more efficient in the city than the gas-only version, our calculators say it should get 43 mpg in the city. Then, based on information provided on the Escape Hybrid first drive and some more calculation, our best guestimate for it is 40 mpg. Either way, given how mpg is calculated, any potential differences between them in terms of actual fuel burned should be negligible.  On the other hand, most Kia Niros sold get 51 mpg in the city and 49 mpg combined. According to the EPA, that translates to an annual average fuel cost of $750. The RAV4 Hybrid, by contrast, is $900.  FWD vs AWD Note that the CR-V and RAV4 come standard with all-wheel drive.

Honda introducing all-new EV, PHEV models by 2018

Honda finally showed off its FCV Concept (with our first glimpse of its interior) to a North American audience at the 2015 Detroit Auto Show today, but the big news from the Japanese automaker was that the hydrogen fuel cell vehicle will be joined in the market by two new alternative fuel vehicles by 2018. One is an all-new pure battery electric vehicle and the other is an all-new plug-in hybrid. Details on the new vehicles were slimmer than the skinniest hipster jeans in all of Detroit, but the announcement shows that Honda wants to grow its portfolio of alt-fuel powertrains in the not-too-distant future. Honda currently sells the Fit EV and various Accord hybrids, and also showed off the upcoming Acura NSX here in Detroit this week. Ryan Harty, Honda's manager of environmental business development, said that these vehicles are all in service of the upcoming stricter CAFE fuel economy requirements. "Leading up to 2025 [the 54.5 mpg level], in order to meet regulation – not just US but globally – and more to meet our customer's expectations, we think big improvements in ICE engines can meet those," he said. "But also very exciting to all of us at Honda is our upcoming electromobility products. We really are building the foundational blocks to get to where we need to go after 2025." "We want to bring these vehicles to market in significant volume." - Ryan Harty That means vehicles that devour electricity. "Honda is very optimistic about the future of electromobility," Harty said, "not just the hybrids that we've already brought out but how those hybrids and our experience with fuel cell vehicles and battery electric Fit EV and Accord plug-in hybrids is giving us the confidence to launch a brand-new generation of battery electric and plug-in hybrid vehicles. This will be a new sales pillar for American Honda. We want to bring these vehicles to market in significant volume." Honda says that it will also use, "further application of two- and three-motor hybrid systems" in the US. The fuel cell concept will arrive as a production version after March 2016. That is when it is scheduled to launch in Japan, with US deliveries happening some time later. In the near-term, though, expect better VTEC turbo engines to power more Honda vehicles while using comparatively less fuel. Honda says it will invest $340 million at the Anna Engine Plant in Ohio to build a new 4-cylinder engine. Down the road, though, its electrons over petroleum.