Honda Odyssey on 2040-cars

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Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Zipcar, Honda announce OneWay carsharing with 2015 Fit

Zipcar has been around for over a dozen years, and now shares more than 10,000 cars on a short-term basis with 850,000 members around the world. But there's been one thing missing from the carsharing giant's quiver of options: the one-way rental. That changes today. For a select few in Boston, anyway. OneWay's Boston launch is so soft that Zipcar says it's not even sure how much it will charge. Zipcar has announced a new one-way carsharing option called (annoyingly) ONE>WAY. This new program soft launches in Boston today, and it's so soft that Zipcar says it's not even sure how much it will charge drivers who use the new service. What we do know is that OneWay exclusively uses the 2015 Honda Fit and will allow drivers to rent by the half hour as they pick up and drop off in two different locations. The standard Zipcar model requires the cars to be brought back to the original location and has a one-hour minimum. At least one membership fee will cover both standard Zipcar and Zipcar OneWay. The introduction of shorter-term, one-way rental may sound a bit like Car2go, the successful carsharing program started by Daimler. Zipcar representatives told AutoblogGreen that it did develop OneWay in response to member demand and that there are two main differences between the two carsharing services. First, since OneWay still uses the traditional reserved-for-Zipcar parking spot method (new ones will be established for OneWay), there will always be a guaranteed space when you arrive at your destination. Second, the Fit has a lot roomier than the Smart ForTwo used by Car2go. To see this point in action, check out the four happy hipsters in Zipcar's new ad for OneWay below. There are currently other Fits in Zipcar fleets in other cities, but the specially branded vehicles in the Boston trial program will need to be used with the OneWay vehicles. That means, for now at least, that users will specify a pick-up and drop-off location before renting the vehicle, said Kaye Ceille, the president of Zipcar. The 30-minute minimum might also someday be changed, depending on user feedback. There's a lot up in the air right now, but Zipcar did say that despite the fact that OneWay is intended for short trips and has reserved parking, the Fit EV will not be involved. That car simply doesn't offer the cargo flexibility that the standard Fit does and some of the reserved parking spots will be on the street, where putting in a charging station isn't feasible.

Sampling toys and tools in the Honda Dream Garage

I have two Hondas in my modest garage. One is a 1972 CB450 that I cherish but rarely ride, the other a 2014 HRR216 mower that my neighbors probably wish I'd use more often. Not quite dream garage material, but I like my trusty Hondas all the same. So I was pretty geeked to visit what Honda calls its Dream Garage. Spoiler alert: There was no actual garage. The various Honda products were spread out over a few acres of private land. And before you ask, no, the HondaJet wasn't in attendance. No confining garage meant I got to try a bunch of this stuff out. Honda makes such a wide variety of products, and so many of them, that it is the number one maker of engines in the world, having built 28 million in 2014. Highlights included a smattering of motorcycles, some rugged side-by-sides, the Uni-Cub assistive mobility device/powered stool, a few boats, Honda's latest cars, and snowblowers. Yep, in Southern California in July. They used damp sawdust for demonstrations, which meant I got to run a giant snowblower in a t-shirt. Watch the video above to see me ride, drive, walk behind, and be assisted by some of Honda's latest gear that isn't a car. Some of my favorites: The Grom. I've wanted to ride one since it came out a couple years back. This miniature motorcycle is hilarious and surprisingly rideable given its 125-cc single, which puts out about eight horsepower. It'll do 45 mph pretty easily, which feels fast on this baby bike. The only thing that takes getting used to is the time required to glance down at the instruments – they're way down there. Otherwise, it's a normal motorcycle with tiny wheels and a tinier engine. Riding the Uni-Cub was another dream experience of mine. It's much more intuitive than a Segway and makes you look slightly less goofy. I felt like I was in an OK Go video. It was neat. One item that didn't make the video is the NM4 you see here: crazy anime-inspired styling, a dual-clutch transmission, and then more crazy styling. The DCT means your left hand and foot get a rest. I still grabbed for the clutch every time I started the bike, though. Old habits and their hard deaths. Honda is also putting a dual-clutch transmission into one of its newest side-by-side offerings, but it was only on display and not available to pilot. I drove one with a traditional auto and another with an automated manual – and paddle shifters!