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Is today's Honda Accord cheaper than it was back in 1989?

Whether you're shopping at the grocery story or on a car lot, everything seems to be getting more expensive these days. However, when all the factors are considered, that might be more an issue of perception than of fact. The American Public Media radio show Marketplace recently tackled the question whether modern vehicles were actually more expensive once you factored in important variables like inflation and cost of ownership. The result was pretty surprising.
For its example, Marketplace chose the Honda Accord, because in August, it was one of the bestselling vehicles in the US, with 51,075 of them sold. Winding back the clock 25 years to 1989, Honda's cheapest Accord cost $11,770, and that money bought you a stripped-out car with 98 horsepower, a manual gearbox, no air conditioning and hand-crank windows.
Fast-forward to present day, and a basic Accord starts at around $22,000 and gives buyers significantly more features, including a 185-hp engine, dual-zone climate control, Bluetooth, cruise control, more space, refinement and much better safety. By Marketplace's math, when just figuring for inflation, that modern Honda would cost about $11,500 a quarter century ago, despite all of that extra equipment. But that's just one factor. Scroll down to listen to the full report for an explanation of how cost of ownership figures into the mix, and whether it throws all of the calculations off.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

New Honda Fit ousts Toyota Prius as Japan's top-selling car last month

The Toyota Camry may lose its title as the best-selling car in the US next year and the Honda Civic has already managed to outsell the Toyota Corolla to become the top-selling compact in the US, but it looks like the domination woes have just hit Toyota on its own turf. Bloomberg reports that the all-new Honda Fit carries the distinction of being the best-selling car in Japan for October - the Fit's first full month on sale - outselling the popular Toyota Prius and Toyota Aqua (our Toyota Prius C).
Unlike the Camry's 16-year reign on US car sales, Japan's race seems a little tighter with the Fit most recently topping the sales charts in May 2011. Since then, though, the two Toyota hybrids have been the top two cars in for sale in Japan. The US won't get the next-gen Fit until the third quarter of 2014, but this new hatchback should be another solid option for buyers in the increasingly popular subcompact segment.