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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016: The year we talked about autonomy a bunch | Autoblog Podcast #497

This week on the Autoblog Podcast, Mike Austin and David Gluckman take a look back at one of the biggest topics of 2016: autonomous driving. The thing is, there was a lot of news about autonomous driving, but not much in the way of autonomous cars you can buy. They also talk about what they've been driving lately - there was a good turbocharged compact car and a not-so-good turbocharged compact car. And then we round out the year with a quick Spend My Money. The podcast will take a break next week, but we'll be back in the new year with reports from CES and the 2017 Detroit Auto Show. And we're lining up some fun guests for future recordings. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #497 Topics and stories we mention 2017 Hyundai Elantra Sport 2017 Nissan Sentra SR Turbo 2016 Honda Accord V6 (The sedan, but here's our Quick Spin of the coupe for reference) Autonomous Driving Rundown Intro - 00:00 What we're driving - 02:40 Rants (metal trim on steering wheels, learn how your car works) - 14:25 Looking back at autonomous driving in 2016 - 21:10 Spend My Money - 31:20 Total Duration: 37:46 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Honda Hyundai Nissan Car Buying Technology Emerging Technologies Autonomous Vehicles nissan sentra

One man's love of vintage Honda motorcycles spawns new museum

In 1977, David Silver got a Honda SS50 moped - it was the last year of unrestricted mopeds for riders just 16 years of age in the UK. That two-wheeler made him a fan, and starting his Honda parts business in 1986 made him a part of the Honda family. He started collecting, with the idea that he'd eventually open a museum. During a visit to another amateur collector's trove in Pennsylvania, the Brit got the chance to purchase the 125 bikes the American had gathered, and his museum aspirations hit the fast-forward button. He's in the process of building a proper home for the bikes in Suffolk, it should open later this year. There will be everything from the first Cub F engine that people could attach to bicycles in 1952, to two examples of the CB92 Benly Super Sport that showed how fast and how good a 125cc bike could be, to the first Fireblade that dropped in 1992 - our CBR 900RR, to the original Honda Dream. Honda says it could be one of the finest collections outside the company's museum in Japan. You can watch Silver tell his story in the video above, and there's more on what's he'll have in an article in Honda's Dream magazine. News Source: Honda Video, Dream magazine via YouTube Honda Motorcycle Classics Videos honda cub