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Hydrogen deal between GM, Honda getting factory real

Honda and General Motors may take their cooperation on hydrogen fuel cell technology to the next level by opening a joint factory to produce the components. If the plan comes to fruition, the two automakers could open the plant by 2025 at the latest. "By cutting costs with General Motors, we hope to increase our FCV production capacity to help achieve the government's goal," and anonymous Honda official told The Asahi Shimbun. The Japanese newspaper didn't specify where the companies might build the factory, but the plant would allow the automakers to share the expensive costs of mass-producing fuel cells. Honda and GM would continue to independently develop the actual vehicles that would use these components. The automakers teamed up in 2013 to split the massive investment that's required to develop fuel cell components. Despite years of research focused on driving costs down, the amount of money required to build a hydrogen car can quickly add up for any company because of the expensive metals that the fuel cell stacks require, and there's the additional expense of creating technology in this still burgeoning field. By sharing common parts, Honda and GM can lower prices through economies of scale. Both automakers continue to move forward with hydrogen vehicles. For example, the Honda Clarity Fuel Cell (pictured above) launches in Japan this year, and it should help the country's goal to have as many FCVs on the road as possible in time for the 2020 Olympics in Tokyo. Meanwhile, GM has a fleet of fuel-cell test vehicles that has driven over 3 million miles.

Honda builds up new Civic Type R ahead of Geneva debut

It's been a long time coming, but it's almost here. Or almost there, we should say, because it sadly won't be coming (at least in this form) to the United States. We're talking, of course, about the new Honda Civic Type R – a hot hatch we've been anticipating for about a year and a half now through a series of prototypes and concept cars. It's finally set to bow just weeks from now, in final production form, at the 2015 Geneva Motor Show. But before it does, Honda is giving us yet another taste of what to expect with a trio of teaser images and some juicy details. That Honda's new hot hatch would be powered by its new 2.0-liter turbo four we already knew, but now the Japanese automaker is telling us that it'll produce enough juice to propel the Euro-spec pocket rocket up to a top speed of 167 miles per hour. In a hatchback. That feat will be enabled in large part by its advanced aerodynamics, elements of which we can begin to see from the teaser images – including a big front splitter, deep side skirts, a giant rear wing and an almost completely flat underbody. It'll also be kept in check by a set of Brembo brakes with 13.8-inch drilled discs clamped by four-piston calipers up front and packed into a unique set of 19-inch alloys. It'll all be wrapped for the show stand in classic Japanese racing white, and we're even given a glimpse inside the cabin, where we can see red-glowing instruments, a red center marker at the top of the steering rim and that +R button we were promised. It's all shaping up to be a rather tempting package indeed, but will have to fend off the likes of the new Ford Focus RS and ever-improving challengers from the likes of Renault and Seat to dominate the European hot hatch scene. Hopefully we won't have to wait too long to see in what form Honda brings the fight to America, too.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying