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'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Honda recalls 25k Fits over grab handle, airbag issue

Honda has issued another recall for the Fit. Only this time, it comes down to a very specific issue arising in a limited cross-section of production. The recall affects over 25,000 units in the United States alone. This problem results from the bracket affixing the rear grab handle, which was apparently manufactured incorrectly. As a result, the bracket may puncture the side curtain airbag as it deploys. That's bad news, so Honda is recalling the affected vehicles to have that bracket replaced. According to the manufacturer, the issue was discovered during its own internal testing procedures, and not because of any reported incidents. The problem only affects Fit hatchbacks from the 2015 and 2016 model years, manufactured between April 11, 2014, and July 2, 2015. Even within those confines, however, the recall is limited only to those in LX trim level and not equipped with a sunroof. That amounts to an estimated 25,367 units in the US - less than a third of the 84,000+ units American Honda sold in the same fifteen-month period. This is the third recall that has affected the Fit in as many months. Last month saw 143,000 units of the Fit and Civic recalled over a transmission issue. In September, the Japanese automaker called in another 18k Fits over a problem with their ignition coils. RECALL Subject : Improper Rear Grab Rail Bracket/FMVSS 214/226 Report Receipt Date: OCT 23, 2015 NHTSA Campaign Number: 15V697000 Component(s): AIR BAGS , STRUCTURE Potential Number of Units Affected: 25,367 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2015-2016 Fit LX-trim vehicles manufactured April 11, 2014, to July 02, 2015 and not equipped with a sunroof. In the affected vehicles, the rear grab handle brackets were not manufactured properly, and as a result, the brackets may puncture the side curtain air bags upon their deployment. As such, these vehicles fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection" and number 226, "Ejection Mitigation". CONSEQUENCE: If the side curtain air bags are punctured upon deployment, the outboard seat occupants may be at a higher risk of injury during a crash. REMEDY: Honda will notify owners, and dealers will replace the rear grab handle bracket, free of charge. The recall is expected to begin December 4, 2015. Owners may contact Honda customer service at 1-888-234-2138. Honda's number for this recall is JV8.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier