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Zipcar, Honda announce OneWay carsharing with 2015 Fit

Zipcar has been around for over a dozen years, and now shares more than 10,000 cars on a short-term basis with 850,000 members around the world. But there's been one thing missing from the carsharing giant's quiver of options: the one-way rental. That changes today. For a select few in Boston, anyway. OneWay's Boston launch is so soft that Zipcar says it's not even sure how much it will charge. Zipcar has announced a new one-way carsharing option called (annoyingly) ONE>WAY. This new program soft launches in Boston today, and it's so soft that Zipcar says it's not even sure how much it will charge drivers who use the new service. What we do know is that OneWay exclusively uses the 2015 Honda Fit and will allow drivers to rent by the half hour as they pick up and drop off in two different locations. The standard Zipcar model requires the cars to be brought back to the original location and has a one-hour minimum. At least one membership fee will cover both standard Zipcar and Zipcar OneWay. The introduction of shorter-term, one-way rental may sound a bit like Car2go, the successful carsharing program started by Daimler. Zipcar representatives told AutoblogGreen that it did develop OneWay in response to member demand and that there are two main differences between the two carsharing services. First, since OneWay still uses the traditional reserved-for-Zipcar parking spot method (new ones will be established for OneWay), there will always be a guaranteed space when you arrive at your destination. Second, the Fit has a lot roomier than the Smart ForTwo used by Car2go. To see this point in action, check out the four happy hipsters in Zipcar's new ad for OneWay below. There are currently other Fits in Zipcar fleets in other cities, but the specially branded vehicles in the Boston trial program will need to be used with the OneWay vehicles. That means, for now at least, that users will specify a pick-up and drop-off location before renting the vehicle, said Kaye Ceille, the president of Zipcar. The 30-minute minimum might also someday be changed, depending on user feedback. There's a lot up in the air right now, but Zipcar did say that despite the fact that OneWay is intended for short trips and has reserved parking, the Fit EV will not be involved. That car simply doesn't offer the cargo flexibility that the standard Fit does and some of the reserved parking spots will be on the street, where putting in a charging station isn't feasible.

2016 Honda HR-V First Drive [w/video]

Compact crossovers are all the rage right now, and the 2016 Honda HR-V enters the marketplace at a crucial time. This class only had three or four entries just a year or two ago, and the number of players should double this year. That equates to an estimated 236,000 sales of B-segment CUVs in 2015, more than twice last year's sales, according to AutoPacific data. Honda joins a growing list of automakers looking to cash in on expanding sales. Fiat-Chrysler has its adorably Italian Fiat 500X and tiny-tough Jeep Renegade siblings. Chevy brought its small Trax to the US market from abroad. The Nissan Juke carries on with oddball styling and zippy dynamics. And the small-boxy class sales king Kia Soul could add all-wheel drive model to further increase its appeal. The HR-V doesn't break any new ground here. It starts with the Swiss Army Knife packaging of the Fit hatchback, then adds a more powerful engine, increased ground clearance, and all-wheel drive. It's nothing revolutionary, but that's not a bad thing. In typical Honda style, the beauty lies in the execution. What we have here is an attractive, compact crossover. It looks like a puffed-up Fit, or Honda Fat if you will. At 169.1 inches in length, the HR-V is more than a foot longer than the Fit (and almost nine inches shorter than the original CR-V). But with clean, taut lines that sculpt the body sides the HR-V is anything but bloated. We particularly like the integration of the rear door handles into the C-pillar. This thing is cute, especially with the rounded nose and chiseled rear end. And the chunky, five-spoke, 17-inch alloy wheels we like so much are standard even on the base model. There are a couple of weird bits to the styling. Like the way the hood cutline spills over to the front quarter panel and the oversized, fang-shaped taillamps. But overall the HR-V looks great. It has more modern appeal than the Trax, and while the 500X and Renegade are more interesting to our eyes, the HR-V has plenty of pizzazz for folks afraid of flamboyance. That reserved charm carries on in the interior. Like the exterior, the cabin is a safe kind of stylish. Materials include a mix of fabrics and plastics on the doors, plus obligatory soft-touch surfaces abound because, you know, we're all in the habit of squeezing dashboards these days. The row of three vents in front of the passenger seat looks nice, and there's added storage underneath the center console.

2015 Pikes Peak Hill Climb: Practice Day 1

Based on what we learned from the first day of practice for the 2015 Pikes Peak International Hill Climb, the quickest race pace up the paved road to more than 14,000 feet above sea level may not be from internal combustion locomotion anymore. "If it all goes well, and the planets align, [under nine minutes] shouldn't be out of the question," said Paul Wilding, team manager for Nobuhiro "Monster" Tajima's Rimac Automobili Monster Sport E-Runner entry. Wilding added that if Tajima's car held up during the week it could finish first overall, which would be the first time an EV takes the overall crown at the hill climb. Last year, the gap between overall winner Romain Dumas' Norma M20 RD Limited and the fastest EV was just over two seconds. In the 2014 race, Tajima finished third in his class. "We think this car is the fastest way up now," said Wilding. "There's no affect from the altitude – this car is a monster, our driver is a monster." The practice, which isn't mandatory but is sanctioned by race officials, concluded Tuesday morning with a few surprises ahead of Sunday's race. Tajima will be racing for the fourth consecutive year in the all-electric modified division. Wilding said today's conditions weren't ideal and the race Sunday could be more challenging than initially expected. "It was a lot bumpier than we expected today," he said. "But today means nothing. It was all [reconnaissance]. Tomorrow means everything." The Honda ARX-04B LMP2 prototype brought to Pikes Peak had a difficult start to the week. Honda Racing spokesman Eric Mauck said the car struggled and didn't run in practice Tuesday. "We're looking for data and research more than anything else," Mauck said. "We're not going for Sebestain's record this year, we're just looking to gather information for years to come." Colorado-native, Honda driver, and Formula E racer Justin Wilson will pilot the LMP2 up the mountain Wednesday – assuming the car is ready. "He's obviously a guy that Honda thinks very highly of. Anytime we have an opportunity to put Justin behind the wheel of anything we want to," Mauck said. Honda driver Tetsuya Yamano, who is driving an all-electric Honda CR-Z in the exhibition class, echoed Mauck's assessment. "We're not making a racecar," Yamano said through an interpreter. "This is part of [research and development] and we're looking to get as much data back to engineers in Japan as possible ...