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Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

California approves unmanned self-driving car trials

Given the number of tech companies that call California home, it's no surprise the state has been quick with forward-thinking legislation to support the development of self-driving vehicles. And almost four years to the day since driverless trials on public streets were first approved, a new bill has been signed off by Governor Jerry Brown that permits autonomous car tests without a human passenger overseeing proceedings. Rather than applying throughout the Golden State, the bill is specific to a pilot project headed by the Contra Costa Transportation Authority. At San Ramon's Bishop Ranch business park, EasyMile's 12-seater shuttles will ferry workers around the site, which will include traveling on some public roads. The approval also covers GoMentum Station: A ghost town within the Concord Naval Weapons Station where Honda has been testing its driverless car technologies. Recently, Uber-owned Otto also signed up to test self-driving trucks on the site. Google and Apple have also expressed interest in the naval base testbed, according to the transport authority. Apple's autonomous plans are still the subject of much speculation, but in the immediate future, Google seems like a natural partner. Manual controls including a steering wheel and pedals are not required in test vehicles under the new bill (since there won't be anyone on hand to use them), but for safety's sake cars must not exceed 35MPH during trials. Google has been testing versions of its cute little driverless pods without any form of manual controls for some time now, as it's of the opinion that humans are simply not a "reliable backup" to its self-driving smarts.This article originally appeared on Engadget.Related Video: Government/Legal Honda Technology Emerging Technologies Autonomous Vehicles California politics engadget driverless