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2016 Honda Civic pricing leaked, starts at $19,475

You're going to get a whole load of 2016 Honda Civic information very, very soon. As a teaser, take a look at this pricing information on Honda's latest compact sedan, leaked by the folks at the civicx.com forums. As you can see, both invoice and retail pricing is included in this dealer ordering guide, and, assuming it's all legit, it looks like Honda has done a very good job of keeping its 2016 Civic competitive with its rivals in the compact segment. At the low end, a 2016 Civic LX with a 2.0-liter four-cylinder engine and six-speed manual transmission will cost $19,475 (including an $835 destination fee). That's a $150 increase from 2015. Considering that the new car is larger and more powerful than it was last year, that small additional cost initially strikes us as reasonable. If you want an automatic, in this case a continuously variable unit paired to that same naturally aspirated base engine, you're looking at a minimum of $20,275. More good news comes in the form of the EX trim, which, at $21,875, is actually a little bit less than it was last year. Upgrading to the 1.5-liter turbocharged powerplant, which Honda promises will be the most powerful engine it has ever offered in a Civic not labeled Si, brings the asking price to $23,035. If you want leather and more bells and whistles, the Civic EX-L will start at $24,535. The Civic range tops out at $27,335 in Touring trim, assuming these leaked prices are accurate. We'll be able to confirm these prices, along with a whole heck of a lot more, on Monday morning. In other words, Civic fans, stay tuned. And get excited. Related Video: Featured Gallery 2016 Honda Civic Sedan News Source: www.civicx.com Honda Car Buying Sedan pricing

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.