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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2016 Honda Accord Coupe V6 Quick Spin

Popular opinion is that Honda has not been a friend to enthusiasts in recent years. The company killed the awesome S2000, got away from building low-cost driver's cars like the CRX, ruined the Civic Si (on multiple occasions, most notably in 2002 and again in 2012), and kind of neutered Acura into a listless near-premium brand devoid of its original charm. But there are bright spots: We're finally going to get a Civic Type R in the US, and while the new NSX is a long way from the lightweight original, it's still an extremely impressive specimen. And then there's the Accord Coupe, which doesn't necessarily look like a typical performance Honda on first glance. Honda has been building the two-door Accord for decades, even as virtually every other mainstream brand has abandoned the segment. What's even more interesting, is that Honda makes one for the car guys. The company builds a V6-powered, two-door coupe with a six-speed manual transmission that probably accounts for maybe half a percent of the Accord's overall volume. Such a blatant disregard for things like economies of scale could only be achieved by a brand with a real passion for performance. Now that the Accord has been fully refreshed for 2016, we set out to revisit our V6/manual hero. Driving Notes This naturally aspirated V6 produces 278 horsepower and 251 pound-feet of torque, which admittedly isn't as much as you'd get from the slightly larger V6 engines you'd find in the likes of the Dodge Challenger, Chevrolet Camaro, or Ford Mustang. But the Honda is extremely willing to rev. That, combined with a startlingly smooth, linear torque curve, means the 3.5-liter Earth Dreams V6 is remarkably composed in both normal and aggressive driving. Low-end grunt is easy to access, despite the 6,200-rpm torque peak, while the throttle response is relatively sharp for what you might expect in an Accord. It sounds spectacular too, with a howly, Civic Si-worthy exhaust note and a notable lack of any piped-in induction silliness. It simply sounds like, you know, an engine – and a very good one at that. The buttery smooth, six-speed manual transmission has a light action, making this a true case where all you need to shift is a flick of the wrist. The clutch pedal is light and the catch point is almost too broad, meaning it's easy to ride the clutch until you get used to this setup. Once you adjust, heel-and-toeing this front-drive coupe actually becomes an entertaining activity.

2015 Mexican Grand Prix is a lot like old times

The last time Formula One visited Mexico, in 1992, 26 cars powered by eight engine manufacturers (counting Honda and Mugen-Honda separately) lined up on the grid; it would have been nine engine makers but the Brabham-Judd cars failed to qualify. In 1992 Lewis Hamilton was seven years old, Sebastian Vettel was five, Max Verstappen was still five years away from being born. Two of the current Sky Sports F1 commentary team, Martin Brundle and Johnny Herbert, were drivers. The starting three were Nigel Mansell on pole – 39 years old, this the year he'd win his only World Championship – and Riccardo Patrese both driving Williams-Renault cars, followed by Michael Schumacher in a Benetton-Ford. Only 13 of the 26 starters would finish. The circuit is has been reworked to today's safer standards, the track surface is brand new and slippery, but the atmosphere and packed grandstands haven't changed. Nico Rosberg was another point of consistency, scoring pole position for the fourth race in a row to beat his now-World-Champion teammate Hamilton by almost two-tenths of a second. The last time Rosberg turned pole position into a victory? The Spanish Grand Prix back in May. Vettel locked up third for Ferrari, followed by the Infiniti Red Bull Racing duo of Daniil Kvyat and Daniel Ricciardo. Williams went two-up as well, Valtteri Bottas in sixth ahead of Felipe Massa in seventh. Max Verstappen turned in a great late lap to reserve eighth place, Sergio Perez did all he could in front of his home crowd to get ninth, teammate Nico Hulkenberg the caboose in the top ten. In that 1992 race the first three on the grid finished the race in the same order after Mansell dominated, and it was almost the same in 2015. If Rosberg had driven the whole season like he drove today the Driver's World Championship would still be up for grabs. He got a great start and held his line through the first corner, coming out ahead of Hamilton through the initial kinks, pulling away as soon as he got to the straight. Hamilton was never more than a few seconds behind, but every time the Brit inched closer the German found a few more tenths to keep his distance. The field got bunched up when the Safety Car came out on Lap 53 after Vettel spun and got stuck in the barriers, but Rosberg handled the restart perfectly. Both drivers made small mistakes in the last few laps while driving on the edge, but Rosberg earned a strong victory, crossing the line two seconds ahead of his teammate.