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Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

One lucky customer got the first HondaJet for Christmas

The wait is finally over – for one fortunate customer, at least. After an extensive gestation period, the Honda Aircraft Company has delivered the first HondaJet to its eagerly awaiting new owner. And with it, the Japanese industrial giant has stepped into yet another territory of motorized transportation. Though Honda first started experimenting with aircraft as far back as the 1980s, the development of the HondaJet as we now know it dates back to the late 1990s when designer Michimasa Fujino – now chief executive of the Honda Aircraft Company – first penned its form. The company has been working on getting it into the air and into customer hands ever since, with that process culminating now on no less fitting a day than just this past Christmas Eve. Following the type certification received from the Federal Aviation Administration earlier this month, the handover of the first customer aircraft took place at the company's headquarters at Piedmont Triad International Airport in Greensboro, NC. That's where Honda will be producing all its aircraft, performing service and maintenance, and training its customer pilots, which has already begun on its on-site, full-motion flight simulator. A network of dealers handles sales across North America, South America, and Europe. The company did not disclose the identity of the first customer, but suffice it to say it was not Jenson Button – even though he is, once again, driving a Honda-powered F1 car. The HondaJet HA-420 is classified as a very light business jet, measuring 42 feet and 7 inches long with a 39'9" wingspan. Power comes from a pair of turbofan engines produced by Honda and General Electric, each good for over 2,000 pounds of thrust and together are capable of propelling the aircraft to a cruising speed of 435 miles per hour or a top speed of 483 mph. That makes the HA-420 far and away the fastest vehicle Honda makes across numerous modes of transportation. In addition to cars, trucks, and jets, the company produces motorcycles, ATVs, marine engines, and lawnmowers, making it one of the most diverse manufacturers in the industry. Related Video: Honda Aircraft Company Begins HondaJet Deliveries Dec 23, 2015 - GREENSBORO, N.C. Honda Aircraft Company today announced it has begun deliveries of the HondaJet, the world's most advanced light jet. The company delivered the first aircraft today at its world headquarters in Greensboro, North Carolina.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.