2011 Honda Touring on 2040-cars

Auto blog

Honda ending CR-Z, Insight sales in Europe

Death by diesel? That may be the epitaph of the Honda Insight and CR-Z in Europe, where the Japanese automaker will discontinue sales of the two hybrid models before to the 2015 model-year. A Honda spokesman confirmed the discontinuation to Automotive News, and information on those models has been taken off of Honda's official websites in Germany, Spain and Italy. The European embrace of all things diesel and fuel efficient as well as competition from Toyota are the primary culprits. The cancellation is not a surprise. Insight sales in Europe fell a whopping 62 percent last year while CR-Z sales there plunged 66 percent. Combined, both models sold less than 2,000 units in Europe last year, Automotive News says, citing JATO Dynamics. Honda is having trouble moving the Jazz Hybrid (also known as the Fit) in Europe as well. European sales declined about 40 percent last year to around 4,500 units. Those numbers compare rather unfavorably to a 43 percent surge in Toyota's hybrid sales in Europe to about 153,000 units. The Insight may face the same fate in the US. Last year, US Insight sales fell 18 percent to 4,802 units, a small, small challenge to the more than 234,000 Toyota Prius variants sold in the US in 2013. Honda has not made an official statement on the Insight's fate here, but the sales are speaking for themselves. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Automotive News - sub. req. Green Honda Hybrid hybrid sales

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2016 Honda Pilot earns IIHS Top Safety Pick+ score

The 2016 Honda Pilot earned a Top Safety Pick+ rating after tests by the Insurance Institute for Highway Safety. The crossover scored the agency's top Good score in all five evaluations, including the often tricky small-overlap frontal crash. The latest results give the 2016 Pilot the highest possible results from both NCAP and IIHS. In the small-overlap frontal crash, there were only four inches of intrusion in the passenger compartment, and the airbags did their job of protecting the dummy's head. Sensors showed a low risk of significant injuries. In comparison, the IIHS gave the 2015 Pilot Good scores in four tests, but the CUV had a Poor rating, the agency's lowest, in the small-overlap test. The optional Honda Sensing suite of safety functions put the Pilot over the top for the + score, and the tech earned a superior rating from the IIHS. The system combines a windshield-mounted camera and radar behind the grille and is available on the EX trim and above. It includes collision mitigating braking, a forward collision warning, lane keeping assist, lane departure warning, adaptive cruise control, and road departure mitigation. Related Video: All-new 2016 Honda Pilot Earns a 2015 TOP SAFETY PICK+ Rating from the Insurance Institute for Highway Safety (IIHS) Aug 21, 2015 - TORRANCE, Calif. 2016 Pilot offers the most comprehensive set of advanced safety and driver-assistive technologies ever available on a Honda vehicle Available Honda Sensing™ suite of advanced safety and driver-assistive technologies combines camera and radar systems to help detect vehicles, pedestrians and roadway markings Honda's aims to reduce collisions, injuries and fatalities involving its vehicles, using Honda Sensing™ technology The fully redesigned 2016 Honda Pilot (automobiles.honda.com/pilot/) has received a 2015 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention, bringing Honda one step closer to fulfilling the company's goal to be the first three-row mainstream SUV with the highest available U.S. government (NCAP) and IIHS safety ratings. This IIHS distinction includes a top rating of GOOD in five IIHS crash test modes including a top score of GOOD in the Insurance Institute's stringent small overlap frontal crash test.