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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda to reveal new Civic Coupe in LA

Honda will reveal 2016 Civic Coupe next week at the Los Angeles Auto Show. The company isn't saying much, but promises the two-door will "showcase even sportier lines" than the sedan that launches this week. The coupe will also feature the same engines as the four-door model, which is powered by either a 2.0-liter inline-four or a 1.5-liter turbo. These will just be the tip of the iceberg in what Honda promises will be "the most diverse and innovative lineup in Civic's 43-year history." Additional variants to follow, including a five-door hatchback, a warmed-up Si model, and a smokin' hot Type R version that will be the first of its kind to be offered in the US. The first sedans will begin arriving at dealers this month, with the coupes to follow in the new year. For now, the 2016 Honda Civic Coupe will be showcased alongside the new Clarity FCV that debuted in Tokyo last month and will be marking its North American debut in LA. Honda to Debut 2016 Civic Coupe and Next-Gen Clarity Fuel Cell at 2015 Los Angeles Auto Show Nov 10, 2015 - TORRANCE, Calif. - World debut of all-new 2016 Civic Coupe elevates sporty styling and dynamic performance on 10th-generation Honda Civic platform - 2016 Civic Coupe marks next step of ambitious cadence in new Civic lineup - Clarity Fuel Cell vehicle makes North American debut in advance of U.S. launch in 2016 Honda will reveal details on two exciting new expressions of its Clean, Safe, Fun brand values at the 2015 Los Angeles Auto Show with the world debut of the all-new 2016 Civic Coupe, the second in a line of new 10th-generation Civic models that will be launching over the next 18 months, and the North American debut of the all-new Honda Clarity Fuel Cell sedan, providing an early look at Honda's next-generation approach to low-carbon mobility, scheduled to launch in the U.S. next year. 2016 Honda Civic Coupe Built on the same athletic Civic platform that underpins the highly anticipated 2016 Civic Sedan that goes on-sale at Honda dealerships nationwide on November 12, the 2016 Civic Coupe will showcase even sportier lines, with an intimate, high-tech interior and engaging powertrain options to continue Honda's focus on launching the sportiest and most expansive Civic lineup in brand history.

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?