2007 Honda Odyssey Ex-l Mini Passenger Van 4-door 3.5l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda Civic 5-Door mule spotted testing

Rather than the current split between the North American Civic and the European version, Honda is taking the popular compact model global for its new generation. We've already caught glimpses of the next coupe in patent documents, covered in camouflage, and even in concept form in New York. However, the promised five-door hatch to be assembled in the UK but available in the US has remained more of a mystery – at least until these great spy shots. There's no mistaking that this mule started life as an Acura ILX, but the luxury sedan is highly modified for this duty. At the front, look closely to see where Honda's engineers tack on extra width around the wheel arches. Of course, the big star here is the rear end. The back is completely covered in camo, but the concealment isn't good enough to hide the hump of the hatchback. The sliced-off shape is actually somewhat reminiscent of Europe's current Civic five-door. Also, note that the taillights on this test car are similar to the ones on the concept in the Big Apple. Honda promises coupe, sedan and five-door body styles, and the next-gen Civic will be powered in the US by a turbocharged 1.5-liter four-cylinder with the choice between a six-speed manual and a CVT. The first of them go on sale here this fall, although not all the variants will likely launch at the same time.

Bisimoto's 911 and Honda Odyssey each pack 1,000 hp

There aren't a lot of vehicles on the road that pack a thousand horsepower. The Bugatti Veyron and McLaren P1 are in rare company, but there have been a handful of aftermarket tuners that have managed to extract that much power out of lesser vehicles. Bisimoto is responsible for more than its fair share, so Matt Farah and the team at Drive stopped by the workshop in Southern California to check out the craftsmanship for the latest episode of Tuned. What they found is two vehicles with that astronomical four-figure output that otherwise couldn't be more different from each other. First up is the vintage, stripped-out 911 that company founder Bisi Ezerioha built for himself. It's based on a 1976 Porsche 911 Carrera with a widebody kit and a pair of turbochargers hanging off the back. The result is that thousand-horsepower output and, as Farah found out, one of the scariest, hairiest, and squirliest automobiles ever devised. As if that weren't enough, there's a thousand-horsepower minivan on the docket, too. This one is based on a Honda Odyssey, rebuilt on an air suspension and a six-speed manual gearbox conversion out of an Acura TL. And of course the engine's been tuned to deliver that headline output figure. Honda and Bisimoto showcased the vehicle at the SEMA show a couple of years ago, where Farah says he didn't think it could possibly hold together. But as he discovered in the video above, it actually does, and accelerates with tenacity... and plenty of room for the kids.