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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Can Fernando Alonso win Indy? Here's why and why maybe not

SPEEDWAY, IN – The month of May has been a joy ride for Fernando Alonso at Indianapolis Motor Speedway. The two-time Formula 1 champion came to Indy having never turned left in a race car without also turning right. But he acquired such a feel for Indy's 2 1/2 -mile rectangle during a month of practice and qualifying that he's considered a strong contender to win the 101st Indianapolis 500 on Sunday, rookie or not. "You're not trying to bring somebody on who has very little experience driving very high-performance cars," said 2003 Indy 500 winner Gil deFerran, who this month has helped Alonso learn the nuances that make the speedway such a tough place to conquer. "I suppose it would be a little bit different if you were dealing with a younger, much less experienced person." Driving a McLaren Honda from the potent Andretti Autosport team, Alonso was consistently near the top of the speed charts in practice, he qualified fifth fastest at 231.300 mph, and he handled runs in heavy traffic like a driver who'd done it many times before. But those were the prelims. The race is another creature. "The car felt the best (it has) in the last two weeks. I was making some moves, taking some different lines. I am extremely happy." Other drivers say the speedway looks different on race day when the crowd, expected to top 300,000, fills the grandstands and makes an already narrow track seem even tighter. The three-wide rolling start is something Alonso has never experienced, and he will see the green flag from the middle of the second row between Takuma Sato and J.R. Hildebrand. And the space he'll be given by his competitors in the first 180 laps may disappear In the last 20 when it's every driver for themselves. Can a rookie like Alonso win this race? Absolutely, as Andretti driver Alexander Rossi showed last year when his team used a fuel-mileage strategy to win in his first taste of Indy. We're talking about Fernando Alonso here, who easily could show his rookie stripes to the rest of the field most of the day. His best lap in Friday's final practice, 226.608, was fifth fastest in the field and, more important, he said the car felt comfortable in heavy traffic. "The car felt the best (it has) in the last two weeks," Alonso said. "I was making some moves, taking some different lines.

Next-gen Honda Accord PHEV may have 39-mile EV range [UPDATE]

UPDATE: Disregard what The Asahi Shimbun said on this. The paper apparently conflated the upcoming Clarity-based PHEV and the non-plug Accord Hybrid and has since updated its article. We got an email from Honda clarifying the situation: The refreshed Accord Hybrid, slated to launch in the middle of this year, will not have a plug-in variant. Honda will bring a new, dedicated plug-in hybrid to market by 2018 that leverages the same platform that underpins the upcoming Clarity Fuel Cell. This new PHEV will feature more than triple the 13-mile electric range of the last generation Accord Plug-in Hybrid. We apologize for the error. Honda's next-generation Accord Plug-in Hybrid could triple the previous model's electric driving range when the new one debuts in the US in 2018. To achieve such a significant improvement, the company would equip the PHEV with a higher capacity battery of the same physical size and more efficient electric motors, according to the The Asahi Shimbun. The next Accord PHEV could drive the equivalent of 68 miles in EV mode, the newspaper claims. However, we believe this figure comes from the Japanese test on electric models, which produces higher figures than the US evaluation. Tripling the 2014 Accord Plug-in's EPA-estimated 13-mile range suggests a number closer to 39 miles when the new generation reaches this country. A figure around 39 miles would still make the 2018 Accord a contender among the current PHEV sedans. For example, the EPA rates the Hyundai Sonata Plug-in at a 27-mile range and estimates the Ford Fusion Energi at 20 miles. The latest Chevrolet Volt, which would likely be smaller than the Honda, wins out with 53 miles of driving distance, though. Honda plans a new pure EV and PHEV in its US lineup by 2018, and the plug-in shares a chassis with the upcoming FCEV fuel cell sedan. The next-gen Accord would give the company another flavor of PHEV to offer customers, too. American Honda Motor Executive Vice President John Mendel told Autoblog last year the company would update the standard Accord Hybrid in 2016 and introduce the next PHEV variant here in 2018. Related Video: